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Communicate magazine, the monthly magazine for corporate communication professionals, are holding their annual Transform conference next Thursday (20 October).
The conference, focusing on rebranding, repositioning and brand transformation, has a packed agenda, with speakers from PwC, The FA, Eurostar and many others.
Julia Hutchison explains why brands are increasingly turning to content publishing to cultivate brand loyalty; from to the rise in convergence with online brands using offline media, to the desire for brands to become their own content creators. Read more »
The line-up is nearly complete and we are pleased to announce 4 further speakers for the summit from Westfield UK, Christies, Telegraph Media Group and Huffington Post.
The 2011 summit on Weds 23rd Nov, entitled Content + Convergence, will offer insight, advice and strategic thinking for marketing, advertising and publishing professionals.
The day is broken down into 5 sessions: The future of content, Edited vs non-edited content, Localisation vs globalization, Content on the go, and The ideal content strategy, which will delve into the challenges and issues presented by device convergence and how brand owners can make best use of the new converged media landscape. Find out more on speakers confirmed so far and book your tickets »
The APA's Julia Hutchison comments in Marketing Week's latest customer publishing feature. The article debates whether all magazines will go down the digital route; Julia argues that this depends on the brand's objectives and choosing the right medium for its audience. View the full article in Marketing Week here »
Yachting Partners International (YPI), one of the world's leading superyacht brokerage houses has appointed Progressive Customer Publishing (PCP) to launch a brand new magazine. The magazine will reach a global audience of 10,000 Ultra High Net Worth Individuals (UHNWI) collectively worth well over £300bn. Read more »