Content

Google enters the magazine market

Technological developments continue to gather apace in the online environment and there is certainly a growing consumer appetite for digital content, demonstrated by the launch of the first iPad only magazine The Daily. As a result, one may be under the impression that print editions are falling out of favour.

However, one of the world's largest and most powerful digital brands has just launched a magazine in the UK; the power of print in this internet age cannot be epitomised any better than by Google's launch of Think Quarterly. Read more »

Posted in Member news
25thMar 2011

Seven’s ‘Generation i’ Survey reveals the most up-to-date picture of the UK's iPad audience

The iPad is rapidly changing the way people engage with content. Over half (51%) of iPad owners who had read magazines both in print and in interactive format on the iPad preferred the experience on Apple's multimedia device. That's good news for brands looking to extend the reach of existing print titles and for publishers looking to break out of print. Read more »

Posted in Member news
25thMar 2011

Direct mail leads advertising recovery

The UK advertising market has brushed off fears about the health of the economy to register a 6.9% rise to £15.5bn in 2010, with mail leading the way, according to the latest Advertising Association/Warc Expenditure Report. Read more »

25thMar 2011

The Week in branded content

This week sees some major wins for customer publishing agencies, a buzz around the launch of the Apple iPad 2 and a debate about how many Facebook fans a brand needs. Read more »

Posted in
25thMar 2011

Story Worldwide publishes new strategic document

Hot on the heels of last week's Future of Advertising film, Story is today publishing a new strategic document: "Best Practices for Audience Management Through Facebook." Read more »

Posted in Member news
25thMar 2011

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