CMA Digital Breakfast


iPad Trends and Statistics

It seems amazing that the iPad was launched less than a year ago. There has been pages and pages of articles devoted to it since then - we've tried to distill some key facts into a single page - enjoy! Read more »

22ndMar 2011

The value of a fan to brands on Facebook

New Facebook research ‘The Value of a Fan', conducted by Millward Brown and Dynamic Log, shows that for digital brand marketers - brand insight, loyalty, advocacy and engagement were more important for them than achieving short or long-term sales.

Read more on Brand Republic Read more »

22ndMar 2011

Only 5 tickets remaining for the Mobile Publishing Masterclass in London on 12 April

The Mobile PublishingMasterclass is a free-to-attend half day event about how publishers can use the mobile channel as part of their digital strategy. At the event, publishers will come together and learn key lessons about generating new revenue streams using the mobile platform including focus sessions on mobile advertising, mobile apps, tablet publishing, mobile payments and mobile marketing. Read more »

Posted in Other Events
21stMar 2011

Redhouse Lane at the heart of Europe

Redhouse Lane

The European Investment Bank has called in content marketing specialists Redhouse Lane to review its internal communications, at a high-profile time in the Bank's 50 year history. Read more »

Posted in Member news
21stMar 2011

Fashion brand Mango moves into branded content

Fashion brand Mango has launched its first major global branded content initiative, featuring an interactive online video series and a UK partnership with Stylist magazine, In the UK, the tie-up with women's free fashion title Stylist targets thirty-something women through Facebook competitions and advertorials, promoting Mango's clothing as stylish workwear. Other offline events will also be used to generate and seed content with chosen bloggers. Read in full on »

Posted in
18thMar 2011

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