New Facebook research ‘The Value of a Fan', conducted by Millward Brown and Dynamic Log, shows that for digital brand marketers - brand insight, loyalty, advocacy and engagement were more important for them than achieving short or long-term sales.
The Mobile PublishingMasterclass is a free-to-attend half day event about how publishers can use the mobile channel as part of their digital strategy. At the event, publishers will come together and learn key lessons about generating new revenue streams using the mobile platform including focus sessions on mobile advertising, mobile apps, tablet publishing, mobile payments and mobile marketing. Read more »1Comments
The European Investment Bank has called in content marketing specialists Redhouse Lane to review its internal communications, at a high-profile time in the Bank's 50 year history. Read more »
Fashion brand Mango has launched its first major global branded content initiative, featuring an interactive online video series and a UK partnership with Stylist magazine, In the UK, the tie-up with women's free fashion title Stylist targets thirty-something women through Facebook competitions and advertorials, promoting Mango's clothing as stylish workwear. Other offline events will also be used to generate and seed content with chosen bloggers. Read in full on »1Comments
This week in branded content sees the fourth issue of Seven Squared produced iPad magazine Project's offered free-of-charge, an in-depth look at the customer publishing industry, News Corp's The Daily to come to Europe and social networks are the most popular online destinations in the UK. Read more »