Fashion brand Mango has launched its first major global branded content initiative, featuring an interactive online video series and a UK partnership with Stylist magazine, In the UK, the tie-up with women's free fashion title Stylist targets thirty-something women through Facebook competitions and advertorials, promoting Mango's clothing as stylish workwear. Other offline events will also be used to generate and seed content with chosen bloggers. Read in full on »1Comments
This week in branded content sees the fourth issue of Seven Squared produced iPad magazine Project's offered free-of-charge, an in-depth look at the customer publishing industry, News Corp's The Daily to come to Europe and social networks are the most popular online destinations in the UK. Read more »
We are still taking bookings for the April digital breakfast, but we only have 4 spaces left, so if you haven't yet sent over your booking form, then you will need to get it over quickly today.
The breakfast will be focusing on the unique aspects of digital content and how it can be used most effectively for marketing online. Read more »
Posted by: Mike Burgess, Seven
I've been asked to talk at the Guardian Changing Media Summit. The theme of the session is a look into the future trends in online media. I decided to talk about paid for content and mobile devices such as the iPad. Read more »2Comments
Posted by: Dominic Duffy
Actually it is. Another iPad article, I mean. You see, I'm conscious that in the 'meeja' world, iPad fatigue seems to be setting in. The frenzied pre-launch excitement has been replaced by an almost palpable resignation. Read more »