Content

Competing for attention

Posted by: Paul Keers, Axon Publishing

A recent Guardian feature questioned the ability of mainstream publishers to compete for attention in the digital space. Given the ease with which an iPad user can flit away to a movie, or a game, will on-screen editorial hold their attention? Read more »

Posted in CMA blog
15thMar 2011

Behavioural Economics and Nudge Marketing

Posted by: Jim Boulton, Story Worldwide

Behavioural Economics and its' hipper, more down to earth bed fellow "Nudge Marketing" are certainly flavour of the month. From the APA Content Summit's key note speaker, Rory Sutherland, to Barack Obama and David Cameron, Richard Thaler and Cass Sunstein's book "Nudge - Improving Decisions About Health, Wealth, and Happiness" has become the bed time reading of choice for anybody who is anybody in the world of brand communications. Read more »

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Posted in CMA blog
15thMar 2011

The Rural Correspondent: February

Posted by: Mark Bainbridge

It's February and probably the dog-end of the year - Christmas and Valentine's Day have come and gone in theirs Victorian attempts to revive a month without charm or character; whilst spring remains just out of reach. Read more »

Posted in CMA blog
15thMar 2011

And… relax

While sitting on a train heading to Manchester for a client meeting last week, I found myself with a rare opportunity for people watching. The busy carriage held most forms of modern human life: suited executives punching their Blackberrys, students working on their laptops, kids playing computer games while their parents caught up with their texts. Read more »

Posted in Print
15thMar 2011

Stevie Spring, Chief Executive of Future plc to be the new Deputy Chair of The PPA

Stevie Spring, Chief Executive of Future plc, is to be the new incoming Deputy Chair of the Professional Publishers Association (PPA) Read more »

Posted in Industry News
15thMar 2011

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