CMA Digital Breakfast


The Content Marketing Association reveals host of industry experts for 2015 Summit - Conquer ConTech

Speakers from LEGO, Instagram, RBS, Facebook, Google, Enders Analysis and Mediacom  confirmed 

Annual event to take place on December 3  Read more »

Posted in CMA news
6thOct 2015

How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Change is a good thing

Posted by: AgencyBelle, Seven

Can anyone remember when Nokia was the only real handset of choice? The time (I think, the late 90's) when they had huge market share? I seem to have Ricky Martin's "Livin' La Vida Loca" ringing in my ear and memories of customizing my Nokia 8210. Read more »

Posted in CMA blog
31stMar 2011

Brands turn the tables on old-school media owners

This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA.  Read the article in full >> Read more »

Posted in Industry News
31stMar 2011

Mind the gap

Posted by: Paul Keers, Axon Publishing

On the wall at Earls Court station on the London Underground there is a sign, placed where the train drivers can see it. It says, "Enlighten your customers, within 90 seconds". Read more »

Posted in CMA blog
31stMar 2011

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