Categories

Archives


 

 

CMA Digital Breakfast


Content

CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Read more »

Posted in
5thMay 2016

VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Change is a good thing

Posted by: AgencyBelle, Seven

Can anyone remember when Nokia was the only real handset of choice? The time (I think, the late 90's) when they had huge market share? I seem to have Ricky Martin's "Livin' La Vida Loca" ringing in my ear and memories of customizing my Nokia 8210. Read more »

Posted in CMA blog
31stMar 2011

Brands turn the tables on old-school media owners

This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA.  Read the article in full >> Read more »

Posted in Industry News
31stMar 2011

Mind the gap

Posted by: Paul Keers, Axon Publishing

On the wall at Earls Court station on the London Underground there is a sign, placed where the train drivers can see it. It says, "Enlighten your customers, within 90 seconds". Read more »

Posted in CMA blog
31stMar 2011

« Previous
1 2 3 4 5 6 7 8 9 10
Next »