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Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Change is a good thing

Posted by: AgencyBelle, Seven

Can anyone remember when Nokia was the only real handset of choice? The time (I think, the late 90's) when they had huge market share? I seem to have Ricky Martin's "Livin' La Vida Loca" ringing in my ear and memories of customizing my Nokia 8210. Read more »

Posted in CMA blog
31stMar 2011

Brands turn the tables on old-school media owners

This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA.  Read the article in full >> Read more »

Posted in Industry News
31stMar 2011

Mind the gap

Posted by: Paul Keers, Axon Publishing

On the wall at Earls Court station on the London Underground there is a sign, placed where the train drivers can see it. It says, "Enlighten your customers, within 90 seconds". Read more »

Posted in CMA blog
31stMar 2011

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