Content

Change is a good thing

Posted by: AgencyBelle, Seven

Can anyone remember when Nokia was the only real handset of choice? The time (I think, the late 90's) when they had huge market share? I seem to have Ricky Martin's "Livin' La Vida Loca" ringing in my ear and memories of customizing my Nokia 8210. Read more »

Posted in CMA blog
31stMar 2011

Brands turn the tables on old-school media owners

This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA.  Read the article in full >> Read more »

Posted in Industry News
31stMar 2011

Mind the gap

Posted by: Paul Keers, Axon Publishing

On the wall at Earls Court station on the London Underground there is a sign, placed where the train drivers can see it. It says, "Enlighten your customers, within 90 seconds". Read more »

Posted in CMA blog
31stMar 2011

New appointment at The Church of London

Creative agency and independent magazine publisher The Church of London has appointed Steven Watson as Head of Customer Publishing. Watson will oversee print and online projects for TCOLondon's growing client list, which includes Google, Volkswagen and Activision. Read more »

Posted in Member news
30thMar 2011

Social media users more likely to open post that contains a magazine

Research results derived from TGI and BMRB shows that people who log on to social media are frequent responders to direct mail. 71% of social network users are more likely to open their post of they think it contains a magazine. Read more about the findings »

30thMar 2011

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