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April Digital Breakfast: Evolution of SEO for the desktop and mobile world

Search engine optimisation is arguably content marketing’s most important channel. Our next digital breakfast on April 15th will explore this in much more detail. Read more »

Posted in Digital
26thMar 2015

CMA launch exciting new Digital Training Programme

The CMA are launching a fantastic new digital training programme, beginning in May. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.  Read more »

17thMar 2015

Change is a good thing

Posted by: AgencyBelle, Seven

Can anyone remember when Nokia was the only real handset of choice? The time (I think, the late 90's) when they had huge market share? I seem to have Ricky Martin's "Livin' La Vida Loca" ringing in my ear and memories of customizing my Nokia 8210. Read more »

Posted in CMA blog
31stMar 2011

Brands turn the tables on old-school media owners

This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA.  Read the article in full >> Read more »

Posted in Industry News
31stMar 2011

Mind the gap

Posted by: Paul Keers, Axon Publishing

On the wall at Earls Court station on the London Underground there is a sign, placed where the train drivers can see it. It says, "Enlighten your customers, within 90 seconds". Read more »

Posted in CMA blog
31stMar 2011

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