Content

Why tablet manufacturers need content

Posted by: Mike Burgess, Seven

Tablet manufacturers would be wise to allocate portions of their marketing budget to content that really demonstrates what their devices are capable of. Read more »

Posted in CMA blog
3rdMay 2011

New Look Weight Watchers Magazine

Weight Watchers magazine unveils a major redesign this week as its June issue goes on sale. 

The new look Weight Watchers magazine is modern, edgy, and very much of its time. New typography, colour palette and photography all combine to create a unique look and feel with real presence on the news stand. Read more »

Posted in Member news
3rdMay 2011

Brand and marketing research

This month: we look at the impending explosion of tablet PCs, the continuing rise of online shopping, and which country leads the world in watching videos on their smartphones. Read more »

3rdMay 2011

Wedding fever strikes again

Posted by: Julia Hutchison, APA

If there's anything a girl loves it's a wedding. And when that wedding is piped directly into your front room without you even having to worry about what to wear or whether your make-up will run when the couple say ‘I do', it's the perfect way to spend a precious day off work. Read more »

Posted in CMA blog
3rdMay 2011

Wardour provides cross-platform communications for Brewin Dolphin

Brewin Dolphin, one of the UK's largest independent private client investment managers, is working with Wardour to deliver an integrated client communications programme that includes a customer magazine, iPad app and website. Read more »

Posted in Member news
3rdMay 2011

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