Content

Apple’s iPad boosts our Work, Rest and Play, says the Latest Data from Seven’s ‘Generation i’ Survey

The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »

27thMay 2011

Advertising and content collide as digital blurs rules

The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »

Posted in CMA news
27thMay 2011

Week in Branded Content: 27 May

This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »

Posted in
27thMay 2011

Digital Breakfast: Tue 7th June - Location-based social media

Our next breakfast is on Tues 7th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?

Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Read more »

Posted in Other Events
27thMay 2011

Proposed closure of the Wyndeham Plymouth site

Wyndeham Group has today announced it is entering into a 90-day consultation process with the 145 staff employed by Wyndeham Plymouth with a proposal to close the web offset printing facility on 22 August 2011. Read more »

Posted in Industry News
26thMay 2011

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