The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »
The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »
This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »
Our next breakfast is on Tues 7th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?
Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Read more »
Wyndeham Group has today announced it is entering into a 90-day consultation process with the 145 staff employed by Wyndeham Plymouth with a proposal to close the web offset printing facility on 22 August 2011. Read more »