The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »
This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »
Our next breakfast is on Tues 7th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?
Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Read more »
Wyndeham Group has today announced it is entering into a 90-day consultation process with the 145 staff employed by Wyndeham Plymouth with a proposal to close the web offset printing facility on 22 August 2011. Read more »
Posted by: Matt Boothman, Redhouse Lane
As Facebook and various superinjuncting Mr and Ms Xs have recently discovered to their detriment, silence is at a premium right now. It seems no amount of money or influence can keep secrets out of the public domain for long. Read more »