CMA Digital Breakfast


Advertising and content collide as digital blurs rules

The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »

Posted in CMA news
27thMay 2011

Week in Branded Content: 27 May

This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »

Posted in
27thMay 2011

Digital Breakfast: Tue 7th June - Location-based social media

Our next breakfast is on Tues 7th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?

Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Read more »

Posted in Other Events
27thMay 2011

Proposed closure of the Wyndeham Plymouth site

Wyndeham Group has today announced it is entering into a 90-day consultation process with the 145 staff employed by Wyndeham Plymouth with a proposal to close the web offset printing facility on 22 August 2011. Read more »

Posted in Industry News
26thMay 2011

The price of silence in the information age

Posted by: Matt Boothman, Redhouse Lane

As Facebook and various superinjuncting Mr and Ms Xs have recently discovered to their detriment, silence is at a premium right now. It seems no amount of money or influence can keep secrets out of the public domain for long. Read more »

Posted in CMA blog
26thMay 2011

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