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Step into Summer with the Sainsbury's Summer Recipe Collection

With a heatwave on its way, Sainsbury's has launched a brand-new recipe book, Summer Recipe Collection by Sainsbury's, a collection of 100 delicious recipes to enjoy during the balmy warm months, available in store and online now. Read more »

Posted in Member news
24thMay 2011

Davie on Digital: Search sans frontieres

Posted by: Amanda Davie

Online content currently relies on search - which is why companies invest so much. But outside the UK, different rules apply. Read more »

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Posted in CMA blog
20thMay 2011

Research: Consumers with broadband are above average responders to mail

A downloadable presentation from MMC, highlighting how direct mail can be used to market to the Home Broadband sector. The Telecoms advertising market is growing again after falling in 2009 and direct mail is growing its' market share. Consumers with broadband are above average responders to mail. Read more »

Posted in Print
20thMay 2011

Reading print is still preferred to 'on screen' in new study

59% of 19 -30 year olds prefer to look at printed images rather than on screen revealed in a new study by RIT, "An Experimental Study of Presentation Medium Dependent Differences of Picture Consumption by College-Aged Adults" Read more »

Posted in Print
20thMay 2011

Week in Branded Content: 20 May

This week sees Wardour create an on-trade publication for Heineken UK, Alfa Romeo brings out a free iPad version of its magazine, Demand Media teams up with brands to get rid of its content farming reputation, new data on iPad publication engagement time revealed, and a well-known British celebrity takes the first step into social gaming. Read more »

Posted in
20thMay 2011

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