CMA Digital Breakfast


Research: Consumers with broadband are above average responders to mail

A downloadable presentation from MMC, highlighting how direct mail can be used to market to the Home Broadband sector. The Telecoms advertising market is growing again after falling in 2009 and direct mail is growing its' market share. Consumers with broadband are above average responders to mail. Read more »

Posted in Print
20thMay 2011

Reading print is still preferred to 'on screen' in new study

59% of 19 -30 year olds prefer to look at printed images rather than on screen revealed in a new study by RIT, "An Experimental Study of Presentation Medium Dependent Differences of Picture Consumption by College-Aged Adults" Read more »

Posted in Print
20thMay 2011

Week in Branded Content: 20 May

This week sees Wardour create an on-trade publication for Heineken UK, Alfa Romeo brings out a free iPad version of its magazine, Demand Media teams up with brands to get rid of its content farming reputation, new data on iPad publication engagement time revealed, and a well-known British celebrity takes the first step into social gaming. Read more »

Posted in
20thMay 2011

Spotted! Branded Editorial Content: Jaguar magazine

This week's branded content spot is Jaguar magazine by Haymarket network. Spotted at London City Airport in the departures lounge, as I was on route to our Digital Breakfast in Edinburgh this week. I also spotted Velocity by Stream Publishing in the magazine rack on my CityJet flight. Read more »

Posted in
20thMay 2011

Publicis Blueprint’s Orange Exchange online secures double awards shortlist

Bi-monthly customer loyalty publication, Orange Exchange online, has been shortlisted for a pair of prestigious marketing accolades: Best Telecommunications and IT Communication in the Marketing Week Engage Awards 2011 and Best Business-to-Business Campaign in the New Media Age Effectiveness Awards 2011Read more »

Posted in Member news
19thMay 2011

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