This week sees Wardour create an on-trade publication for Heineken UK, Alfa Romeo brings out a free iPad version of its magazine, Demand Media teams up with brands to get rid of its content farming reputation, new data on iPad publication engagement time revealed, and a well-known British celebrity takes the first step into social gaming. Read more »
This week's branded content spot is Jaguar magazine by Haymarket network. Spotted at London City Airport in the departures lounge, as I was on route to our Digital Breakfast in Edinburgh this week. I also spotted Velocity by Stream Publishing in the magazine rack on my CityJet flight. Read more »
Bi-monthly customer loyalty publication, Orange Exchange online, has been shortlisted for a pair of prestigious marketing accolades: Best Telecommunications and IT Communication in the Marketing Week Engage Awards 2011 and Best Business-to-Business Campaign in the New Media Age Effectiveness Awards 2011. Read more »
Heineken UK, the country's leading producer of beer and cider, is to launch a new publication aimed specifically at the UK on-trade sector. First Orders, a magazine designed, written and produced by award-winning editorial content agency Wardour, will focus on advisory content for independent licensees, owners and pub and club managers. Read more »
The APA's iPad research is still getting great coverage by the trade press, so here are a few more of the feature articles.
Conducted exclusively amongst iPad users, the research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.