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This weeks branded content spot is my copy of Audi Magazine - by Northstar, which dropped on my doorstep the other week.
First time I have received it, but clever Audi must of highlighted me as a potential new car buyer when my car failed its MOT, and had me added to Northstar's mailing list. Read more »
This week sees Sunday share A Thousand Little Things, the FA cup experience becomes richer, the majority of iPad users would opt for free branded apps over non-branded paid-for apps, Apple becomes the world's most valuable brand and welcome to GagaVille. Read more »
Owners of iPads want free apps that are associated with brands, according to new research by the APA (Association of Publishing Agencies). The research revealed that 73% of respondents would opt to download a free app associated with a brand over a non-branded paid for application, demonstrating the value branded content holds for consumers. Read more »
The APA's research conducted exclusively amongst iPad users is reported by a number of trades this week. The research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.
Northstar has developed an iPad app version of the Alfa Romeo UK Magazine, now live in the App Store. The app brings to life the features and photography in the magazine with a wealth of extra content, including high-definition videos, sound effects, interactive animations and extended picture galleries. Read more »