CMA Digital Breakfast


Publicis Blueprint’s Orange Exchange online secures double awards shortlist

Bi-monthly customer loyalty publication, Orange Exchange online, has been shortlisted for a pair of prestigious marketing accolades: Best Telecommunications and IT Communication in the Marketing Week Engage Awards 2011 and Best Business-to-Business Campaign in the New Media Age Effectiveness Awards 2011Read more »

Posted in Member news
19thMay 2011

Heineken UK selects Wardour for launch of new customer magazine

Heineken UK, the country's leading producer of beer and cider, is to launch a new publication aimed specifically at the UK on-trade sector.  First Orders, a magazine designed, written and produced by award-winning editorial content agency Wardour, will focus on advisory content for independent licensees, owners and pub and club managers. Read more »

Posted in Member news
19thMay 2011

APA's iPad research coverage

The APA's iPad research is still getting great coverage by the trade press, so here are a few more of the feature articles.

Conducted exclusively amongst iPad users, the research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.

Brand Republic
M&M online
Institute of Direct Marketing
WARC Read more »

Posted in CMA news
18thMay 2011

Spotted! Branded Editorial Content

This weeks branded content spot is my copy of Audi Magazine - by Northstar, which dropped on my doorstep the other week.

First time I have received it, but clever Audi must of highlighted me as a potential new car buyer when my car failed its MOT, and had me added to Northstar's mailing list. Read more »

Posted in
13thMay 2011

Week in Branded Content: 13 May

This week sees Sunday share A Thousand Little Things, the FA cup experience becomes richer, the majority of iPad users would opt for free branded apps over non-branded paid-for apps, Apple becomes the world's most valuable brand and welcome to GagaVille. Read more »

Posted in
13thMay 2011

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