Heineken UK, the country's leading producer of beer and cider, is to launch a new publication aimed specifically at the UK on-trade sector. First Orders, a magazine designed, written and produced by award-winning editorial content agency Wardour, will focus on advisory content for independent licensees, owners and pub and club managers. Read more »
The APA's iPad research is still getting great coverage by the trade press, so here are a few more of the feature articles.
Conducted exclusively amongst iPad users, the research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.
This week sees Sunday share A Thousand Little Things, the FA cup experience becomes richer, the majority of iPad users would opt for free branded apps over non-branded paid-for apps, Apple becomes the world's most valuable brand and welcome to GagaVille. Read more »
Owners of iPads want free apps that are associated with brands, according to new research by the APA (Association of Publishing Agencies). The research revealed that 73% of respondents would opt to download a free app associated with a brand over a non-branded paid for application, demonstrating the value branded content holds for consumers. Read more »