CMA Digital Breakfast


Heineken UK selects Wardour for launch of new customer magazine

Heineken UK, the country's leading producer of beer and cider, is to launch a new publication aimed specifically at the UK on-trade sector.  First Orders, a magazine designed, written and produced by award-winning editorial content agency Wardour, will focus on advisory content for independent licensees, owners and pub and club managers. Read more »

Posted in Member news
19thMay 2011

APA's iPad research coverage

The APA's iPad research is still getting great coverage by the trade press, so here are a few more of the feature articles.

Conducted exclusively amongst iPad users, the research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.

Brand Republic
M&M online
Institute of Direct Marketing
WARC Read more »

Posted in CMA news
18thMay 2011

Spotted! Branded Editorial Content

This weeks branded content spot is my copy of Audi Magazine - by Northstar, which dropped on my doorstep the other week.

First time I have received it, but clever Audi must of highlighted me as a potential new car buyer when my car failed its MOT, and had me added to Northstar's mailing list. Read more »

Posted in
13thMay 2011

Week in Branded Content: 13 May

This week sees Sunday share A Thousand Little Things, the FA cup experience becomes richer, the majority of iPad users would opt for free branded apps over non-branded paid-for apps, Apple becomes the world's most valuable brand and welcome to GagaVille. Read more »

Posted in
13thMay 2011

Consumers show appetite for branded content through Apps

Owners of iPads want free apps that are associated with brands, according to new research by the APA (Association of Publishing Agencies). The research revealed that 73% of respondents would opt to download a free app associated with a brand over a non-branded paid for application, demonstrating the value branded content holds for consumers. Read more »

13thMay 2011

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