Owners of iPads want free apps that are associated with brands, according to new research by the APA (Association of Publishing Agencies). The research revealed that 73% of respondents would opt to download a free app associated with a brand over a non-branded paid for application, demonstrating the value branded content holds for consumers. Read more »
The APA's research conducted exclusively amongst iPad users is reported by a number of trades this week. The research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.
Northstar has developed an iPad app version of the Alfa Romeo UK Magazine, now live in the App Store. The app brings to life the features and photography in the magazine with a wealth of extra content, including high-definition videos, sound effects, interactive animations and extended picture galleries. Read more »
Home Counties-based print company Newnorth will be producing all of APA's print publications from May including its directory and award and conference material. Read more »
Fans attending the FA Cup Sponsored by E.ON 2011 Final at Wembley on Saturday will find that they have a richer experience thanks to Haymarket Network and FATV. Read more »