The APA's research conducted exclusively amongst iPad users is reported by a number of trades this week. The research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.
Northstar has developed an iPad app version of the Alfa Romeo UK Magazine, now live in the App Store. The app brings to life the features and photography in the magazine with a wealth of extra content, including high-definition videos, sound effects, interactive animations and extended picture galleries. Read more »
Home Counties-based print company Newnorth will be producing all of APA's print publications from May including its directory and award and conference material. Read more »
Fans attending the FA Cup Sponsored by E.ON 2011 Final at Wembley on Saturday will find that they have a richer experience thanks to Haymarket Network and FATV. Read more »
In today's Marketing, the APA is joined by industry leaders from organisations including Royal Mail, Banana Republic, Mercedes and Mindshare to debate the new role of print in the era of integrated marketing. Read their conclusions in the full article here >> Read more »