In today's Marketing, the APA is joined by industry leaders from organisations including Royal Mail, Banana Republic, Mercedes and Mindshare to debate the new role of print in the era of integrated marketing. Read their conclusions in the full article here >> Read more »
The Future of Digital Marketing takes senior digital marketing strategists on a fast-forward tour of the tactics and technologies that will change the way you engage with your audiences. Find out more about the event »
We can now confirm our speakers for our first Scottish APA Digital Breakfast event in Edinburgh next week. We invite you to join us for a full morning of presentations from some of Scotland's leading thinkers and practitioners in digital media.
They will be sharing their experiences from the front line of digital marketing, offering invaluable insights and compelling case studies, as well as vital tips on best practice in new media. Read more »
Posted by: Jim Boulton, Story Worldwide
The web is just 20 years old, yet it has transformed our lives utterly, down to the bone. We do, see, hear, share, copy, sell, buy, interact, relate with authority and participate in society differently. Read more »
Posted by: Dominic Duffy
Working with international clients and offices I'm reminded of a time, years ago (too many for me to comfortably recall) when I was working as a Product Manager for a large technology company. Read more »