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This week sees the APA take the digital breakfast to Scotland, Axon Publishing launches interactive iPhone app for parent charity NCT, John Lewis gets digital magazine, Google makes changes to its algorithms to promote premium content over farmed content, the rise of the social video and more. Read more »
Beauty Recommended will be the first digital magazine that P&G has sent out to consumers. It will be sent to 1 million people who registered on a microsite. Read more »
Julia Hutchison writes to Marketing about Google customer magazine
In this week's Marketing magazine, Julia Hutchison, the APA's COO writes a letter responding to the news that Google has launched Think Quarterly, a new customer magazine. Read more »
9 in 10 CMOs See Value in Content
A new study commissioned by the Custom Content Council-surveying CMOs in major industry sectors including healthcare, technology, finance, retail, communications and insurance-showed a marked improvement across all categories of usage, receptivity and results. The survey, which was conducted by Roper GfK by telephone in January, provides new benchmarking data for a similar study conducted in 2006. Read more »
Brands turn the tables on old-school media owners
This week's Marketing Week feature on customer publishing looks at how brands are becoming influential media owners offering tough competition to consumer publishers. The article features comment from APA members and statistics from the APA. Read the article in full >> Read more »
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