On Your Marks...
The CMA International Content Marketing Awards 2014 is the biggest night in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Read more »
The latest issue of Sainsbury's magazine, out tomorrow, has an exclusive feature on the three party leaders' favourite recipes, that they like to cook at home. Sainsbury's magazine got leading behavioral expert, author of The YouCode, to analysing their personalities from their choices!
The Cameron and Co in the Kitchen recipe feature appears in June's issue of Sainsbury's Magazine, which will be instore nationally, from 1st June Read more »
The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »
The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »
This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »