We have already taken bookings from some of the UK's biggest business and brands including Virgin Atlantic, Hiscox, Global Radio, NEC, TK Maxx, Tesco, Action Aid, AEG, Sports England, Warwick University, House of Fraser, IBM, The Prince’s Trust, BBC, The Financial Times, Bloomberg, The Guardian, Volvo, Nationwide Building Society, KLM. Media and ATL agencies including OMD (EMEA & Manning Gottlieb), FUSE, Havas, M&C Saatchi, SMG, iProspect. Not to mention many of our CMA member agencies plus lots of content agencies from across Europe and as far as Dubai! Read more »
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »
The latest issue of Sainsbury's magazine, out tomorrow, has an exclusive feature on the three party leaders' favourite recipes, that they like to cook at home. Sainsbury's magazine got leading behavioral expert, author of The YouCode, to analysing their personalities from their choices!
The Cameron and Co in the Kitchen recipe feature appears in June's issue of Sainsbury's Magazine, which will be instore nationally, from 1st June Read more »
The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »
The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »