Content

Cameron, Clegg and Co in the kitchen - Party leaders reveal personalities with recipe choices in Sainsbury's Mag.

The latest issue of Sainsbury's magazine, out tomorrow, has an exclusive feature on the three party leaders' favourite recipes, that they like to cook at home. Sainsbury's magazine got leading behavioral expert, author of The YouCode, to analysing their personalities from their choices!

Read Daily Mail article >>

The Cameron and Co in the Kitchen recipe feature appears in June's issue of Sainsbury's Magazine, which will be instore nationally, from 1st June Read more »

Posted in Member news
31stMay 2011

Apple’s iPad boosts our Work, Rest and Play, says the Latest Data from Seven’s ‘Generation i’ Survey

The iPad is increasing business productivity and changing the way we do business on the move. According to the latest data released today, from Seven's ‘Generation i' survey, iPad owners who use the device for business say they spent more time working since they got their iPad (up 10% net). Read more »

27thMay 2011

Advertising and content collide as digital blurs rules

The APA's Julia Hutchison comments on the London Evening Standard's recent article about branded content. Gideon Spanier highlights the blurring lines between advertising and content with the advent of digital platforms; Julia argues that this is to the consumer's advantage. Read the full article here >> Read more »

Posted in CMA news
27thMay 2011

Week in Branded Content: 27 May

This week sees Seven welcome the new season with Sainsbury's Summer Recipe Collection, Story Worldwide teams up with Google for its Digital Archaeology exhibition, are iPad magazines the way forward for indie publishers, tackling the issue of piracy and illegal monetisation of digital content, and Coca-Cola creates a digital game for Dr Pepper. Read more »

Posted in
27thMay 2011

Digital Breakfast: Tue 7th June - Location-based social media

Our next breakfast is on Tues 7th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?

Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that 'Where is the new when'. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Read more »

Posted in Other Events
27thMay 2011

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