The latest Content Marketing research: Nov 2012

This month, we look at the explosion in the gaming market, the opening of Google+ to brands, plus the staggering popularity of vouchers and their effect on brand success.      Read more »

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80% of magazines, business publications and newspapers now have mobile content

Some interesting research from The Audit Bureau of Circulations and ABC Interactive was recently conducted, surveying print publications-newspapers, magazines and b-to-b titles-to learn how their mobile initiatives are progressing.

Publishers' growing mobile know-how, increasing confidence in mobile strategies, maturing product offerings and anticipation for future revenue streams is evident in the results.

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  More on the mobile research »

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Press coverage from launch of APA Mintel Industry Report 2011

Following the release of the APA's Mintel Industry Report 2011 we have received extensive coverage in the marketing press. Read more »

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Monthly Research Presentation: Magazine Effectiveness

We've out together a presentation that looks at research comparing magazines with TV and online. The trusty APA crystal ball was then employed to imagine what would have happened if customer magazines were also included in the research... Read more »

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Print aficonados are becoming digital cognoscenti - APA Mintel report 2011

New Mintel intelligence shows content marketing has tracked GDP and is now in good shape to rebound and grow in the face of further economic gloom.

The latest market intelligence on the content marketing industry from Mintel, commissioned by APA and sponsored by Menzies Digital Marketing, reveals that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines, now worth an estimated £880million. 

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