Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
Wardour picked up the title for best business-to-business magazine for an unprecedented third successive time last week at the APA international content marketing awards.
The B2B crown went once again to The Review for Gemalto, which saw off stiff competition from 10 other entries to pick up the trophy.
The hat-trick for Wardour and Gemalto topped a great night for the agency, which also won the award for best photograph and was highly commended for best finance title. Read more »
Cedar Communications celebrated a great night at the APA Awards with industry recognition for their range of creative branded content.
Cedar, which produces multi-platform content for clients including British Airways, Tesco, Nikon and CLEA, won the best Travel and Leisure award for Do Not Disturb, for Best Western Hotels, edited by Cedar Editorial Director Mark Jones. Read more »
Award-winning content marketing agency Seven has announced the appointment of Brand Republic Group Publishing Director Rachael Stilwell to head up its rapidly-expanding B2B division. Read more »