Measuring the success of your social media campaign or strategy is no longer an impossible task, but can be difficult if not knowing where to start. Luckily a lot of information is transparent. The fact that a lot of information is already visible in the public domain is good news for you and your clients, as it is one of the easiest ways of monitoring and comparing your activity to that of your competitors. Read more »
In recent years we have seen an increase in the number of company blogs as a means to keep content fresh to websites that can otherwise be somewhat static. The notion that content is king is something skilled content creators, like customer publishers, know very well.
We have taken a look at what some of our members are blogging about. Read more »
In part one we looked at the rise of UK parent blogs, where they came from, why they blog and more. We also touched on how they are increasingly more open to engage with brands and write branded editorial. In this feature we are going to look at how customer publishers can build relationships with mummy bloggers and what they can offer branded content producers. First though it is worth discussing a little best practice. Read more »
The global uptake of social media platforms over the past five years has provided brands with an unmissable opportunity to reach out and engage with both existing and new customers. With Twitter, YouTube and Facebook leading the pack, these vibrant e-communities provide marketing campaign avenues where companies can create a community around their brand; a place to engage and meet with fans. Read more »
Social media has grown enormously over the past few years with Facebook alone claiming over 500 million users. And as the audience has rocketed so has the number of brands with Facebook pages Twitter campaigns and blogs. Speaking at APA Digital Breakfast on Thursday October 7th, Claire Higgins, Head of Marketing for Virgin Atlantic Airways (who boast an innovative social media site vtravelled.com) highlighted the importance of a well-planned social media strategy. Read more »