Naga Munchetty to chair fifth annual conference on November 26. Speakers from YouTube, Jamie Oliver, Google, LinkedIn and Buzzfeed confirmed
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »
Posted by: Matt Boothman, Redhouse Lane
When is a writer not a writer? When everyone and mother has a stake in the content s/he's writing. Read more »
Leading contract publishing agency PSP Rare is working with UK Trade & Investment (UKTI) to introduce multi-language versions of award-winning springboard magazine. PSP Rare was re-awarded the contract to publish springboard magazine after a competitive pitch in July. The new look magazine launched this month and will now be published six times per year. Read more »
An image of a man on fire, taken by award-winning content marketing agency Wardour, has been named best in class at the prestigious AOP Photographers Awards 2011.
The image was conceived by Wardour art director Rob Cuthbertson and commissioned by picture editor Johanna Ward to illustrate the concept of risk management for a global insurance client. The team used a professional stunt man and a hired safety crew to create a stunning shot of an almost robotic man, not fazed by the fact that he is ablaze. Read more »