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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

A writer's right to refuse

Posted by: Matt Boothman, Redhouse Lane    

When is a writer not a writer? When everyone and mother has a stake in the content s/he's writing. Read more »

Posted in CMA blog
30thSep 2011

PSP Rare produces multi-language versions of springboard magazine

Leading contract publishing agency PSP Rare is working with UK Trade & Investment (UKTI) to introduce multi-language versions of award-winning springboard magazine. PSP Rare was re-awarded the contract to publish springboard magazine after a competitive pitch in July. The new look magazine launched this month and will now be published six times per year. Read more »

Posted in Member news
30thSep 2011

Wardour wins 'Best commercial use of photography - single image' AOP Award 'Man on Fire' selected for the Photographers Awards Book and Exhibition 2011

An image of a man on fire, taken by award-winning content marketing agency Wardour, has been named best in class at the prestigious AOP Photographers Awards 2011.

The image was conceived by Wardour art director Rob Cuthbertson and commissioned by picture editor Johanna Ward to illustrate the concept of risk management for a global insurance client. The team used a professional stunt man and a hired safety crew to create a stunning shot of an almost robotic man, not fazed by the fact that he is ablaze. Read more »

Posted in Member news
30thSep 2011

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