Content

A writer's right to refuse

Posted by: Matt Boothman, Redhouse Lane    

When is a writer not a writer? When everyone and mother has a stake in the content s/he's writing. Read more »

Posted in CMA blog
30thSep 2011

PSP Rare produces multi-language versions of springboard magazine

Leading contract publishing agency PSP Rare is working with UK Trade & Investment (UKTI) to introduce multi-language versions of award-winning springboard magazine. PSP Rare was re-awarded the contract to publish springboard magazine after a competitive pitch in July. The new look magazine launched this month and will now be published six times per year. Read more »

Posted in Member news
30thSep 2011

Wardour wins 'Best commercial use of photography - single image' AOP Award 'Man on Fire' selected for the Photographers Awards Book and Exhibition 2011

An image of a man on fire, taken by award-winning content marketing agency Wardour, has been named best in class at the prestigious AOP Photographers Awards 2011.

The image was conceived by Wardour art director Rob Cuthbertson and commissioned by picture editor Johanna Ward to illustrate the concept of risk management for a global insurance client. The team used a professional stunt man and a hired safety crew to create a stunning shot of an almost robotic man, not fazed by the fact that he is ablaze. Read more »

Posted in Member news
30thSep 2011

Week in Content Marketing: 30 September

As the UK is experiencing a welcome autumn heat wave it is great to see that things are heating up in the customer publishing industry as well with a new win for Progressive Customer Publishing , a magazine relaunch forWhite Light Media and a couple of award shortlists.     Read more »

Posted in
30thSep 2011

Summit update: Huffington Post, Telegraph Media Group, Westfield join speaker line-up

The line-up is nearly complete and we are pleased to announce 4 further speakers for the summit from Westfield UK, Christies, Telegraph Media Group and Huffington Post.

The 2011 summit on Weds 23rd Nov, entitled Content + Convergence, will offer insight, advice and strategic thinking for marketing, advertising and publishing professionals.

The day is broken down into 5 sessions: The future of content, Edited vs non-edited content, Localisation vs globalization, Content on the go, and The ideal content strategy, which will delve into the challenges and issues presented by device convergence and how brand owners can make best use of the new converged media landscape.  Find out more on speakers confirmed so far and book your tickets »

Posted in Industry News
30thSep 2011

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