Content

Week in content marketing: 7 December

This week Cedar unveil a new look Nikon Pro magazine which heralds a new era for the publication; British Airway's' Business Life magazine celebrates its 25th anniversary; the NCT Babychange app arrives on Android; Paul Keers joins Edinburgh-based White Light Media as its London Bureau Chief; rethinking the way we publish online; and why, when it comes to content marketing, ‘seeing is believing'.     Read more »

Posted in
7thDec 2012

10 award-winning content lessons

This year's International Content Marketing Awards was a shining display of the  very best the content marketing industry has to offer. Within the 28 winning entries, there's a vast amount of lessons to be learnt about planning, developing, creating and distributing content. Here are just ten.     Read more »

Posted in
4thDec 2012

Week in content marketing: 30 November

This week sees the winners of the 2012 CMA Awards celebrate at a dazzling ceremony, with Seven taking home The Grand Prix for its multi-platform solution for Sainsbury's Little Ones Baby and Toddler Club while guitar brand Fender's publication, produced by FuturePlus wins Launch of the Year;The International Content Summit 2012 on storytelling gave a lot of food for thought for those present; Redactive launches new magazine for Plumb Center and Parts Center; August launches microsite for P&O Cruises: John Brown and Heal's hope for an Appy Christmas; and content and commerce collide in the new Grazia iPad edition.     Read more »

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30thNov 2012

Week in content marketing: 23 November

This week sees magazines by several CMA members outperforming British red-tops such as The Sun and Daily Mirror, with Cedar's Tesco magazine gaining the coveted title of Britain's most-read product, FuturePlus brings Oxford Today to the Apple Newsstand, John Brown and New Media win big in South Africa, and why an engaging narrative is essential in a content marketing strategy.     Read more »

Posted in
23rdNov 2012

Week in content marketing: 16 November

This week sees The River Group launch the first digital Christmas gift guide for Superdrug, Cedar announces two new kids' inflight magazines for British Airways, Progressive Customer Publishing (PCP) launches iPad app for economia, FuturePlus works with Auto Trader to produce new app ignition and six reasons why content marketers need to think mobile.     Read more »

Posted in
16thNov 2012

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