The third session of the day focussed on how agencies could make money of their content in a world where content is so prevalent.
Nicola Murphy, CEO, The River Group took the stage first. Her key point was that consumer will pay for content that is relevant to them. Read more »
So what should your ideal content strategy be? Session two brought together a series of individual who shared how content had worked for them. Read more »
Economia walked off with two prizes at the prestigious 2012 CMA International Content Marketing Awards. Read more »
August triumphed at the International Content Marketing Awards held in London on Wednesday night. Read more »
The session finished with an entertaining segment from Dave Trott, Executive Creative Director, CSTTG who sought to define what exactly creativity is. Read more »