Content

Content marketing outperforms Britain's red-tops reports The Independent

The latest National Readership Survey (NRS) reveals many of CMA's members are producing magazines which are outperforming British red-top, with Cedar's Tesco Magazine boasting the highest readership, gaining the coveted title of Britain's most-read print product, beating the likes The Sun and Daily Mirror. Read more »

Posted in Industry News
21stNov 2012

Fourth Source discusses the vital role of content planning

With the International Content Marketing Summit  just around the corner, Patrick Fuller shares his thoughts with Fourth Source on the importance of understanding content planning in order to get the right message to the right audience at the right time.     Read more »

Posted in Industry News
21stNov 2012

The IDM Annual Lecture: 8 November 2012: Why you need a customer experience strategy

This is your chance to hear Forrester Research Director and customer experience expert, Harley Manning, speaking at the IDM Annual Lecture, on why putting the customer at the centre of your business matters more now than any other strategic imperative.    

Content Marketing Association Members are able to book this event at the IDM Member Rate of just £30 + VAT. If you would like your place email MACS@theidm.com quoting CMOAL or call 020 8614 0277.     Read more »

Posted in Industry News
23rdOct 2012

Editorial Intelligence announces the winners of The Comment Awards 2012 at RIBA, London

The networking business Editorial Intelligence, has announced the winners of The Comment Awards 2012. In their fourth year, The Comment Awards celebrate the work of the finest print and online commentators and their editors over the last twelve months.  Read more »

Posted in Industry News
18thOct 2012

Shortlist announced for International Audio Branding Award

The judging panel has confirmed the shortlist for the second International Audio Branding Award, to be presented at the 2012 Audio Branding Congress (ABC2012) in Oxford, UK on December 11.  Read more »

Posted in Industry News
17thOct 2012

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