Content

A day in the life of...Sean Atkins, Digital Director, FuturePlus

There's a scene in Willy Wonka and The Chocolate Factory, the 1970s Gene Wilder one. Anyway, it's the scene where Willy Wonka has just led the ticket winners into a dead-end corridor. There's seemingly no exit, they're crammed, they're shuffling, they're stressed and Roy Kinnear looks ravenous! Just as they've all but given up hope, Wonka slowly grabs the handle of the door they originally entered from and quietly announces "Ladies and gentlemen, boys and girls (as the door opens)... the chocolate room"     Read more »

Posted in Member news
3rdDec 2012

A refreshing move by Coke

Posted by: Martin MacConnol, Wardour

If you work in comms and haven't heard the hype about Coca-Cola's new corporate website, you should take a look now. You can find it at www.cocacolacompany.com                                  

To an agency like Wardour, working in the content marketing arena, the launch of the site indicates a big moment for our sector - but more importantly a big moment of change for our comms clients. Read more »

Posted in CMA blog
3rdDec 2012

Content Marketing in the UK - share your thoughts with NewsReach

With 2013 just around the corner, NewsReach is asking marketers from across the UK to answer six simple questions on their content marketing plans for the year ahead as part of our Content Marketing in the UK survey.    Read more »

Posted in Member news
3rdDec 2012

The three fundamentals of great service content

Posted by: Maureen Rice, Cedar

Let's be clear: all good content is a customer service. If it's not adding anything to the customer experience, then it's not good. 

But there is a difference between ‘we love it' content and ‘we use it' content. ‘We love it' content is that clever, emotive TV ad or the magazine celebrity exclusive. ‘We use it' content is about detail and relevance - the everyday, everywhere customer touchpoints such as destination guides, recipes, web reviews, how-to videos and trouble-shooting FAQs.  Read more »

Posted in CMA blog
3rdDec 2012

The world’s most iconic digital business puts its faith in... print

Posted by: Mark Rosselli, CPL

Last week, Google sent me some mail. This is not unusual. CPL has an AdWords account, and every week Google emails me a little report on the previous week's activity. I use GoogleMail for private email, and Google Apps for file sharing, and I routinely get emailed tips on how to get more out of both of these services. I also receive regular and resolutely cheery emails urging me to join Google+, and telling me all the great networking opportunities I'm missing by regularly and resolutely refusing to do so. Read more »

Posted in CMA blog
3rdDec 2012

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