Content

Week in content marketing: 27 April 2012

This week sees John Brown get into gardening; River GroupAugust Mediaand Summersault announce awards shortlists; Cedar Communicationscelebrates success in China; study finds spend on online content marketing grew in the US last year; and could the corporate blog soon be a thing of the past? Read more »

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27thApr 2012

Week in content marketing: 20 April 2012

This week sees The River Group debunk the myth of the ageless society,John Brown's culinary connoisseur publishes book about history of food,Story Worldwide is honoured by the Webby Awards, The Guardian looks at print versus digital as it visits London event Printout, why compelling newsletter content marketing is crucial and 87% of companies plan to invest more in online content marketing.     Read more »

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20thApr 2012

Week in content marketing: 13 April 2012

This week sees the APA welcome new members Cuco Communications Ltd and Progressive Customer Publishing; Axon Publishing is appointed by members-only luxury lifestyle store ACHICA to publish new magazine ACHICA Living; Redactive Media Group is to develop multiplatform membership magazine, The Actuary, for The Institute & Faculty of Actuaries; Cedar Communications reshuffles its management team; and a new Nielsen report shows that content marketing can help build trust. Read more »

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13thApr 2012

Week in content marketing 5 April 2012

This week sees Cedar take British Airways' High Life to South Africa and Redactive is appointed by the Royal Institution of Chartered Surveyors; we also look at what defines content marketing and how the industry is keeping up with modern times, and branded video is found to boost web conversions. Read more »

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5thApr 2012

10 tips for building a content strategy

Launching your own content marketing campaign is a daunting task. But with the APA's help and this quick guide to a publishing strategy, you'll be up and running in no time. Read more »

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3rdApr 2012