New survey shows spike in content spending

With the fiscal cliff deadline only a month away, spending is a hot topic. A new survey, "The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012," the 12^th annual industry study by the Custom Content Council and ContentWise, compares 13 years of studies, noting outcome in content marketing has grown at record levels.     Read more »

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What's new in marketing research this month…

This month, we discover how luxury brands are embracing digital, why UK marketers prefer small agencies, and the future performance of online retail outlets.     Read more »

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The latest research news: October/November

This month, we reveal which brands are the world's most valuable, which products are the most popular for ‘showrooming' and discover who's in the ‘global enraged' group. Read more »

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The latest research news: October

This month, we reveal the increasing influence smartphones will have over our in-store purchases, the imminent surge in free mobile apps, and the domination of the Android smartphone in Europe.  Read more »

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Marketers in new study point to increasing importance of content marketing, yet most lack strategy

Outbrain, in partnership with Econsultancy, today released an in-depth study on content marketing that looks at the strategies, objectives, and challenges involved in the fast-growing field. With more than 90% of respondents predicting that content marketing will increase in importance over the next 12 months, the findings overwhelmingly point to the discipline's mounting importance.  Despite this, the majority of companies do not have a content strategy, dedicated budget or dedicated individual in place.     Read more »

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