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August triumphed at the International Content Marketing Awards held in London on Wednesday night. Read more »
The session finished with an entertaining segment from Dave Trott, Executive Creative Director, CSTTG who sought to define what exactly creativity is. Read more »
The wait is over. Last night, the Content Marketing Association celebrated the best in content marketing at its annual awards ceremony, this year at Old Billingsgate. View the winners here >>
Twenty-eight winners and twelve highly commended agencies from across the globe were recognised as leading the industry with work ranging from iPad apps to video, social media campaigns to customer magazines, and for clients as diverse as online retailer, Ocado, through to Parks and Reports Scandinavia. Read more »
We are now taking bookings for our last breakfast of the year (expect mince pies!) which will be gazing into the future to see what 2013 holds for digital media.
Our panel of experts will highlight the key trends and developments affecting consumer and business behaviour in 2013, and the main factors that brands, publishers and content marketers should focus on to maximise opportunities, including thoughts on the further evolution of mobile and tablets, social media, and the growing convergence between online and offline marketing and communications. Book your place today »
The third speaker was Matthew Guest from Deloitte Digital. Matthew began his talk by explaining how half a decade or so ago he worked for an agency whose prime aim was to kill off the media and empower consumers to create their own content. He now realises that he was wrong and that the media will continue in many forms. Read more »