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Content 2012 Session 3 - Monetise: Making money out of content

The third session of the day focussed on how agencies could make money of their content in a world where content is so prevalent.

Nicola Murphy, CEO, The River Group took the stage first. Her key point was that consumer will pay for content that is relevant to them.  Read more »

Posted in CMA news
30thNov 2012

Content 2012 Session 2 - Plan: The ideal content strategy

So what should your ideal content strategy be? Session two brought together a series of individual who shared how content had worked for them. Read more »

Posted in
30thNov 2012

Economia magazine wins twice at the CMA awards

Economia walked off with two prizes at the prestigious 2012 CMA International Content Marketing Awards. Read more »

Posted in Member news
30thNov 2012

August triumphs at the CMA International Content Marketing Awards 2012

August triumphed at the International Content Marketing Awards held in London on Wednesday night.  Read more »

Posted in Member news
30thNov 2012

Content 2012 Session 1 - Anticipate: The future of content. Dave Trott on the future of creativity

The session finished with an entertaining segment from Dave Trott, Executive Creative Director, CSTTG who sought to define what exactly creativity is. Read more »

Posted in CMA news
30thNov 2012

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