Posted by: Robin Bonn, Seven
One of the first things we tend to hear from potential clients is that they're not getting the best advice around Content Marketing. Often this is because it's coming from non-specialist agencies, some of whom still believe that great copy is all that goes into great content. This is doing everyone a disservice. Read more »
This month, we discover how luxury brands are embracing digital, why UK marketers prefer small agencies, and the future performance of online retail outlets. Read more »
Our overview of the best comments from the days speakers. Read more »2Comments
This year's International Content Marketing Awards was a shining display of the very best the content marketing industry has to offer. Within the 28 winning entries, there's a vast amount of lessons to be learnt about planning, developing, creating and distributing content. Here are just ten. Read more »
Patrick Fuller presents his guide to presenting. Tap, tap. Is this thing on?
Having been around in the media and marketing industries for *cough* years, I've attended more than a few conferences. And with those conferences come speakers, all with their own, unique presenting style. Read more »