Content

Content 2012 Final keynote: Matthew Taylor, CEO Royal Society of Arts - How content can inspire change

The final keynote of the day was delivered by Matthew Taylor, CEO, Royal Society of Arts, who addressed how content can be used to inspire change.  Matthew pointed out that he believes there is a gap between people's aspirations and the route they take.   Read more »

Posted in CMA news
30thNov 2012

Content 2012 Session 5 - Create: The vital role of the content creative

The final session of the day was introduced by Marie O'Riordan, editorial director, John Brown, who was editor on chief for eight years for Marie Claire. Other speakers were Steve Watson, Head of Publishing at the Church of London, Lisa Smosarski, Editor of Stylist and Marcus Webb, Co-director, the Slow Journalism Company and editor of Delayed Gratification.  Read more »

Posted in CMA news
30thNov 2012

Content 2012 Session 4: Engage: The power of the story

After lunch, the audience were treated to a session which looked at the ‘power of the story'.

First up on stage was Nick Morris, CEO of Canvas8, who gave the audience a visual on storytelling by comparing films Tinker Tailor Soldier Spy and James Bond Skyfall. Read more »

Posted in CMA news
30thNov 2012

Week in content marketing: 30 November

This week sees the winners of the 2012 CMA Awards celebrate at a dazzling ceremony, with Seven taking home The Grand Prix for its multi-platform solution for Sainsbury's Little Ones Baby and Toddler Club while guitar brand Fender's publication, produced by FuturePlus wins Launch of the Year;The International Content Summit 2012 on storytelling gave a lot of food for thought for those present; Redactive launches new magazine for Plumb Center and Parts Center; August launches microsite for P&O Cruises: John Brown and Heal's hope for an Appy Christmas; and content and commerce collide in the new Grazia iPad edition.     Read more »

Posted in
30thNov 2012

Think's Wildlife Editor, Malcolm Tait, nabs the top editorial award at the CMA awards

Think is thrilled to announce that Malcolm Tait was named Editor of the Year at the content marketing industry's biggest annual event - The International Content Marketing Awards. Malcolm is the editor of Think's award-winning wildlife titles Wild About, for the Zoological Society of London, Waterlife, for the Wildfowl & Wetlands Trust and Whale & Dolphin for Whale and Dolphin Conservation. Malcolm also turns his talent to books, this year editing WWT's best-selling book Watching Waterbirds (a layman's guide to birdwatching).  Read more »

Posted in Member news
30thNov 2012

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