After lunch, the audience were treated to a session which looked at the ‘power of the story'.
First up on stage was Nick Morris, CEO of Canvas8, who gave the audience a visual on storytelling by comparing films Tinker Tailor Soldier Spy and James Bond Skyfall. Read more »
This week sees the winners of the 2012 CMA Awards celebrate at a dazzling ceremony, with Seven taking home The Grand Prix for its multi-platform solution for Sainsbury's Little Ones Baby and Toddler Club while guitar brand Fender's publication, produced by FuturePlus wins Launch of the Year;The International Content Summit 2012 on storytelling gave a lot of food for thought for those present; Redactive launches new magazine for Plumb Center and Parts Center; August launches microsite for P&O Cruises: John Brown and Heal's hope for an Appy Christmas; and content and commerce collide in the new Grazia iPad edition. Read more »
Think is thrilled to announce that Malcolm Tait was named Editor of the Year at the content marketing industry's biggest annual event - The International Content Marketing Awards. Malcolm is the editor of Think's award-winning wildlife titles Wild About, for the Zoological Society of London, Waterlife, for the Wildfowl & Wetlands Trust and Whale & Dolphin for Whale and Dolphin Conservation. Malcolm also turns his talent to books, this year editing WWT's best-selling book Watching Waterbirds (a layman's guide to birdwatching). Read more »
At this year's International Content Marketing Awards, Appleberg Publishing was nominated for both ‘Best B2B Title' and ‘Best Mobile Content Solution' for "EDGE - Seco Tools' Customer Magazine". If you want to find out how Edge was created in just 13 easy steps - check out this tutorial from Mag+, the platform Appleberg used to create this slick digital customer magazine.Read more »
The third session of the day focussed on how agencies could make money of their content in a world where content is so prevalent.
Nicola Murphy, CEO, The River Group took the stage first. Her key point was that consumer will pay for content that is relevant to them. Read more »