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Think is thrilled to announce that Malcolm Tait was named Editor of the Year at the content marketing industry's biggest annual event - The International Content Marketing Awards. Malcolm is the editor of Think's award-winning wildlife titles Wild About, for the Zoological Society of London, Waterlife, for the Wildfowl & Wetlands Trust and Whale & Dolphin for Whale and Dolphin Conservation. Malcolm also turns his talent to books, this year editing WWT's best-selling book Watching Waterbirds (a layman's guide to birdwatching). Read more »
At this year's International Content Marketing Awards, Appleberg Publishing was nominated for both ‘Best B2B Title' and ‘Best Mobile Content Solution' for "EDGE - Seco Tools' Customer Magazine". If you want to find out how Edge was created in just 13 easy steps - check out this tutorial from Mag+, the platform Appleberg used to create this slick digital customer magazine.Read more »
The third session of the day focussed on how agencies could make money of their content in a world where content is so prevalent.
Nicola Murphy, CEO, The River Group took the stage first. Her key point was that consumer will pay for content that is relevant to them. Read more »
So what should your ideal content strategy be? Session two brought together a series of individual who shared how content had worked for them. Read more »
Economia walked off with two prizes at the prestigious 2012 CMA International Content Marketing Awards. Read more »