Content

Digital Breakfast: Measuring digital content - Tues 07 Feb

Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels

We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.

Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).

  Read more »

Posted in Digital
3rdFeb 2012

Pinterest - the online social pinboard

APA is loving Pinterest - a social online pinboard. It lets you create online pinboards made up of photos and videos for different categories that interest you such as receipes, interior design, and fashion into which you pin items you like. Apparently there are already 3.3 million users and 421 million page views! You can view it here, it's really well laid out with a very simple view and navigation.  

What is interesting, are the new opportunities it opens out for brands, and how brands should approach it. You can read an article about what brands are already doing here. In the meantime, get yourself on the waiting list (yes there is one) and immerse yourself in what could be the next big social media sharing site. 

Read more about Pinterest »

Posted in Digital
24thJan 2012

Apple offers long awaited boost to magazine publishers

Apple announced details of their new operating system iOS 5 last night at their Worldwide Developer Conference in San Francisco.

Amongst the many new features and updates announced is the release of Apple's central Magazine Newsstand, which has been long awaited and brings a welcome boost to the magazine industry. Read more »

Posted in Digital
7thJun 2011

Google changes algorithms to better promote quality content

Google rolls out changes to its search algorithms that promotes premium over "farm" content. The change should provide a boost to the websites of traditional publishing houses.

Read in full on Brand Republic >> Read more »

Posted in Digital
12thApr 2011

Google launches content payment service One Pass

Just one day after Apple launched its new content subscription system, Google introduced its Google One Pass micropayment system yesterday evening. The service enables publishers that sign up to set the terms for access to their digital content. Read more »

Posted in Digital
17thFeb 2011

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