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Lewis Silkin Legal Advice for APA members: Inadvertent advertorial?

Are you a retail customer publisher involved in the practice of selling opportunities to suppliers to feature their products in magazine editorial?

Say you create a DIY customer magazine for a DIY store.  You're doing an article on how to erect and paint sheds.  You are looking to make some extra revenue by selling the opportunity to a tool supplier to feature their drills, paint brushes and screwdrivers in the article. 

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Posted in Print
23rdMar 2012

2011 Ideas that Matter prize

Combining Creativity with Social Awareness: Sappi Fine Paper Europe announces the 4 winners of the coveted 2011 Ideas that Matter prize. In a competition where the emphasis is on turning theory into reality, the hard work starts now.      Read more »

Posted in Print
14thDec 2011

Sappi Shows Industry What's Next in Paper and Print

What's Next, Sappi Fine Paper Europe's high-quality paper showcase magazine, unleashes the power of print in its latest autumn edition, available now for order through Sappi sales office or online  Read more »

Posted in Print
1stDec 2011

Research: Consumers with broadband are above average responders to mail

A downloadable presentation from MMC, highlighting how direct mail can be used to market to the Home Broadband sector. The Telecoms advertising market is growing again after falling in 2009 and direct mail is growing its' market share. Consumers with broadband are above average responders to mail. Read more »

Posted in Print
20thMay 2011

Reading print is still preferred to 'on screen' in new study

59% of 19 -30 year olds prefer to look at printed images rather than on screen revealed in a new study by RIT, "An Experimental Study of Presentation Medium Dependent Differences of Picture Consumption by College-Aged Adults" Read more »

Posted in Print
20thMay 2011

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