CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Bladonmore pays tribute to The Artist providing tips on creating corporate films

Following the success of The Artist at this year's Oscars, Bladonmore have created a short silent movie which not only offers the top tips of producing a corporate film but also reminds us of how powerful silent communication can be. Read more »

Posted in Member news
29thFeb 2012

APA Training - The Big Pitch

Just one place left on the course!

Due to a last minute cancellation we have just one place left on the course. APA training courses have been created specifically for APA members, and are all directly relevant to the industry and job role needs.  Read more »

Posted in Other Events
24thFeb 2012

Important APA Content Marketing research study

The APA is undertaking some new research with the full support  of all our members to determine how we as an industry should be positioning ourselves in the future.  Read more »

24thFeb 2012

Week in content marketing 24 February 2012

This week sees EnVeritas Group join the APA, John Brown bumps Glamour down from the top fashion spot with John Lewis Edition, publishers catch Pinterest fever and will 2012 be the rise of the social apps? Read more »

Posted in Industry News
24thFeb 2012

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