Latest market intelligence from Mintel, commissioned by the APA, shows that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines. Read more »
In retrospect, a project called Digital Turkey was never going to run entirely smoothly. Nevertheless, the end result is one of the most innovative digital projects Wardour has produced. Read more »
The Co-operative Food is to launch a new bi-monthly in-store magazine and a bi-monthly digital magazine next month (March 2012). Read more »1Comments
Hosted by the Custom Content Council, the Custom Content Conference will present a series of high-level marketing conversations focused on building a brand through custom content. Read more »
Online display advertising has seen remarkable growth and innovation over the past two years, with the rise of new technology platforms and the explosion of data-driven advertising. The landscape has become confusing and keeping up with developments is a challenge.
At this Digital Breakfast we'll be looking at the major trends, focusing on the factors that will have the biggest impact on customer publishers and their clients in 2012. We'll also hear from the IAB on how the recently implemented EU Privacy Law affects publishers and what you need to do about it. Read more »