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Tesco Real Food case study

Tesco's brief to Cedar Communications was to broaden customer understanding of the company as a supermarket that offers not only great prices, but great quality fresh food, too.    Read more »

Posted in Member news
10thFeb 2012

Week in content marketing 10 February 2012

This week sees August Media be shortlisted for the Revolution Awards for ikeafamilylive.com; John Brown launches Dora's Little Cooks Collection; Redactive start new collaboration with BABTAC; what criteria to look at when choosing a content marketing agency; getting the digital content balance right; and why Pinterest is leading the content curation boom. Read more »

Posted in Industry News
10thFeb 2012

The APA is pleased to announce a special discount on Adobe products for APA Members

The new partnership between the APA and Adobe Systems will give APA members a number of software and services benefits. Read more »

Posted in CMA news
10thFeb 2012

John Brown creates Dora's Little Cooks Collection for Eaglemoss Collections and Nickelodeon

John Brown and Dora the Explorer, Nickelodeon's animated pre-school phenomenon, go back a long way. They have created three hugely successful magazine collections with the brand and have just created a fourth for Eaglemoss Collections, entitled Little Cooks Collection. Read more »

Posted in Member news
10thFeb 2012

Quality content is key to search and social media success

The DMA believes that search engines are now rewarding quality content over search engine optimisation (SEO) in their results. Read more »

Posted in Industry News
10thFeb 2012

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