Online display advertising has seen remarkable growth and innovation over the past two years, with the rise of new technology platforms and the explosion of data-driven advertising. The landscape has become confusing and keeping up with developments is a challenge.
At this Digital Breakfast we'll be looking at the major trends, focusing on the factors that will have the biggest impact on customer publishers and their clients in 2012. We'll also hear from the IAB on how the recently implemented EU Privacy Law affects publishers and what you need to do about it. Read more »
APA members receive an exclusive 15% discount off all February and March courses. Read more »
Tesco's brief to Cedar Communications was to broaden customer understanding of the company as a supermarket that offers not only great prices, but great quality fresh food, too. Read more »
This week sees August Media be shortlisted for the Revolution Awards for ikeafamilylive.com; John Brown launches Dora's Little Cooks Collection; Redactive start new collaboration with BABTAC; what criteria to look at when choosing a content marketing agency; getting the digital content balance right; and why Pinterest is leading the content curation boom. Read more »
The new partnership between the APA and Adobe Systems will give APA members a number of software and services benefits. Read more »