Content

Digital Breakfast: Online Display Advertising 2012 - Tues 06 March

Online display advertising has seen remarkable growth and innovation over the past two years, with the rise of new technology platforms and the explosion of data-driven advertising. The landscape has become confusing and keeping up with developments is a challenge.

At this Digital Breakfast we'll be looking at the major trends, focusing on the factors that will have the biggest impact on customer publishers and their clients in 2012. We'll also hear from the IAB on how the recently implemented EU Privacy Law affects publishers and what you need to do about it. Read more »

Posted in Other Events
10thFeb 2012

Exclusive discount for APA members on PMA Media Training's courses

APA members receive an exclusive 15% discount off all February and March courses.     Read more »

Posted in Other Events
10thFeb 2012

Tesco Real Food case study

Tesco's brief to Cedar Communications was to broaden customer understanding of the company as a supermarket that offers not only great prices, but great quality fresh food, too.    Read more »

Posted in Member news
10thFeb 2012

Week in content marketing 10 February 2012

This week sees August Media be shortlisted for the Revolution Awards for ikeafamilylive.com; John Brown launches Dora's Little Cooks Collection; Redactive start new collaboration with BABTAC; what criteria to look at when choosing a content marketing agency; getting the digital content balance right; and why Pinterest is leading the content curation boom. Read more »

Posted in Industry News
10thFeb 2012

The APA is pleased to announce a special discount on Adobe products for APA Members

The new partnership between the APA and Adobe Systems will give APA members a number of software and services benefits. Read more »

Posted in CMA news
10thFeb 2012

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