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Marketing magazine sees the value of content marketing

With branded content marketing on the rise, this week's Marketing magazine features a special 10 page Content Marketing feature with essays from August Media, River, and Sunday.  APA's Julia Hutchison also shares her predictions for what is in store for the industry.   Read more »

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Posted in Industry News
3rdFeb 2012

Building BRICs II: Building more BRICs

Following the very popular Building BRICs seminar last year, Kingston Smith W1 brings you, Building BRICs part II, a seminar looking at experiences of working and setting up a creative business overseas, particularly in Brazil, Hong Kong and India.     Read more »

Posted in Other Events
3rdFeb 2012

BABTAC and Redactive form beautiful relationship

BABTAC - The British Association of Beauty Therapists and Cosmetologists has awarded its magazine publishing and advertising sales business to Redactive Media Group. Redactive will work with BABTAC to develop its 80 page, bi-monthly members magazine, Vitality. Read more »

Posted in Member news
3rdFeb 2012

River features in Marketing Magazine's Branded Content Essays feature

'Compelling content is the key to a media-neutral strategy for brands that want to make the connection with consumers' writes River CEO Dr Nicola Murphy in Marketing magazine's Branded Content Essays feature (1st February 2012)    Read more »

Posted in Member news
3rdFeb 2012

Julia Hutchison's letter to Marketing Week

In a letter to Marketing Week, Julia Hutchison shares her thoughts on why it so important for brands to build trust with consumers, a keystone of the content marketing industry.   Read more »

Posted in CMA news
3rdFeb 2012

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