Content

BABTAC and Redactive form beautiful relationship

BABTAC - The British Association of Beauty Therapists and Cosmetologists has awarded its magazine publishing and advertising sales business to Redactive Media Group. Redactive will work with BABTAC to develop its 80 page, bi-monthly members magazine, Vitality. Read more »

Posted in Member news
3rdFeb 2012

River features in Marketing Magazine's Branded Content Essays feature

'Compelling content is the key to a media-neutral strategy for brands that want to make the connection with consumers' writes River CEO Dr Nicola Murphy in Marketing magazine's Branded Content Essays feature (1st February 2012)    Read more »

Posted in Member news
3rdFeb 2012

Julia Hutchison's letter to Marketing Week

In a letter to Marketing Week, Julia Hutchison shares her thoughts on why it so important for brands to build trust with consumers, a keystone of the content marketing industry.   Read more »

Posted in CMA news
3rdFeb 2012

The River Group announces the launch of Digi Dare magazine for Superdrug

River is delighted to announce the launch of a content rich magazine style App for Superdrug under the Dare masthead. First of its kind in the health and beauty retail market, and published on the Kindmags platform, Digi Dare includes video content, social integration with Twitter and Facebook, exclusive Dare only advertising and a beautiful, but simple design template.  Read more »

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Posted in Member news
3rdFeb 2012

Three reasons to hate video content

Posted by: Paul Keers, Axon Publishing

As online video has become more and more successful, it might be worth reminding producers of the reasons why, particularly at work, some people hate being forced to watch video content rather than reading text. Read more »

Posted in CMA blog
2ndFeb 2012

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