Measuring digital content: How to get meaningful data and track ROI from social media, mobile and other digital channels
We can now announce our full line-up of speakers for February's Digital Breakfast, which will be discussing how to measure your digital content.
Presenting on Tues 07 Feb will be Richard Firminger, Flurry (the world's leading mobile application analytics platform), Mike Quinn, Adobe (talking about Adobe's Digital Marketing Suite analytics tool) and James Ainsworth, Alterian (a powerful social media data and web analytics platform).
With branded content marketing on the rise, this week's Marketing magazine features a special 10 page Content Marketing feature with essays from August Media, River, and Sunday. APA's Julia Hutchison also shares her predictions for what is in store for the industry. Read more »1Comments
Following the very popular Building BRICs seminar last year, Kingston Smith W1 brings you, Building BRICs part II, a seminar looking at experiences of working and setting up a creative business overseas, particularly in Brazil, Hong Kong and India. Read more »
BABTAC - The British Association of Beauty Therapists and Cosmetologists has awarded its magazine publishing and advertising sales business to Redactive Media Group. Redactive will work with BABTAC to develop its 80 page, bi-monthly members magazine, Vitality. Read more »
'Compelling content is the key to a media-neutral strategy for brands that want to make the connection with consumers' writes River CEO Dr Nicola Murphy in Marketing magazine's Branded Content Essays feature (1st February 2012) Read more »