Content

The world’s most iconic digital business puts its faith in... print

Posted by: Mark Rosselli, CPL

Last week, Google sent me some mail. This is not unusual. CPL has an AdWords account, and every week Google emails me a little report on the previous week's activity. I use GoogleMail for private email, and Google Apps for file sharing, and I routinely get emailed tips on how to get more out of both of these services. I also receive regular and resolutely cheery emails urging me to join Google+, and telling me all the great networking opportunities I'm missing by regularly and resolutely refusing to do so. Read more »

Posted in CMA blog
3rdDec 2012

Ready to Rumble: Content Marketing vs. SEO

Posted by: Kathleen Gossman, EnVeritas Group

As Pogo noted in 1970, "We have met the enemy and he is us." That just about sums up the current debate between whether SEO or content marketing is the solution to the glut of online content seeking to appeal to those in search of value and substance. Content may be king, but it appears the kingdom is not quite sure who has the power. Read more »

Posted in CMA blog
7thNov 2012

Job titles in our brave new world of content

Posted by: Paul Keers

What kind of job titles should we use for editorial staff in our broader world of content marketing? The answer could affect our recruitment, as well as our reputations. Read more »

Posted in CMA blog
1stNov 2012

The spare shirt in the office

Posted by: David Ladds, Bladonmore

My inner playboy liked to think that this afforded me the freedom to stay out all night and sleep somewhere other than my own bed. By donning a fresh shirt in the morning, I could breeze through the next day without anyone noticing my misdeeds.     Read more »

Posted in CMA blog
29thOct 2012

Magazines set to thrive amid the digital publishing revolution

Posted by: Mark Rosselli, CPL

I'm going to stick my neck out and predict that magazines are going to emerge as one of the clear victors of the digital publishing revolution. This may seem odd, as the archetypal magazine is made of squashed trees, but bear with me... Read more »

Posted in CMA blog
29thOct 2012

« Previous
1 2 3 4 5 6 7 8 9 10
Next »