Content

The world’s most iconic digital business puts its faith in... print

Posted by: Mark Rosselli, CPL

Last week, Google sent me some mail. This is not unusual. CPL has an AdWords account, and every week Google emails me a little report on the previous week's activity. I use GoogleMail for private email, and Google Apps for file sharing, and I routinely get emailed tips on how to get more out of both of these services. I also receive regular and resolutely cheery emails urging me to join Google+, and telling me all the great networking opportunities I'm missing by regularly and resolutely refusing to do so. Read more »

Posted in CMA blog
3rdDec 2012

THE 10 PRINCIPLES OF ENGAGEMENT

Nick Morris, founder of behavioural insights agency Canvas8, gives an exclusive insight into the ultimate definition of engagement.     Read more »

Posted in CMA blog
8thNov 2012

THE RISE OF THE MACHINES

Fancy living in a world where your products talk not only to you, but also to each other? You'd better get used to it because it's happening right now, says Andy Hobsbawm, CMO of EVRYTHNG Read more »

Posted in CMA blog
8thNov 2012

HARD TIMES

As the number of available platforms and content streams increase, book publishers face many of the same issues as brand marketers. Richard Charkin, Executive Director of Bloomsbury UK, takes the pulse of the worldwide book industry.     Read more »

Posted in CMA blog
8thNov 2012

SEVEN STEPS TO THE PERFECT STORY

From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success. Read more »

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Posted in CMA blog
8thNov 2012

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