After an opening address by The CMA's Patrick Fuller in which he spoke about the state of content marketing and the CMA's recent rebrand, the stage was left to the chair of today's Summit, BBC Breakfast's Stephanie McGovern to introduce the speakers of the first session. Read more »
The CMA has launched its new magazine 52-page title Open, which targets marketers to showcase the power of content marketing.
Open will be produced three times a year and the stunning die-cut covered first issue, is packed with innovation and insight from leading experts such as Steph McGovern at BBC, Matthew Guest from Deloitte, Nick Morris at Canvas8, Melanie Howard at The Future Foundation and Catherine Toole from Sticky Content. It also brings to life several articles with video using augumented reality from Blippar and a fun info-graphic with the seven steps to a perfect story. Read more »3Comments
Julia Hutchison, COO of the CMA (formerly the APA) today announces that she will be leaving the association after nine years at its helm to take up a role as Head of Content Marketing at FMG. Read more »
Today is a very sad day in the CMA office, not only are we hung-over, but it is our COO Julia Hutchison's last day.
The CMA team are really going to miss her, it really hasn't quite sunk in yet, that after today, our admired leader will no longer be with us.
Julia has been a joy to work with, she has seamlessly guided the team through all our big events, and an industry rebrand to boot, making daily life at the CMA feel like one big family.
We wish her every luck in her new role. Read more »
After years of championing content marketing and recommending that print plays a central role in all brand communications, we're practicing what we preach by publishing our very own magazine. Read more »