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Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

UK rollout of 4G will (finally) make mobile publishing a reality

Posted by: Mark Rosselli, CPL    

For four years now, ever since the launch of the iPhone, publishers and brands have been tantalised by the vision of people being able to access their publications digitally, wherever they were, and at whatever time. The hope was that digital publishing would increase the numbers of people subscribing to publications, and that subscribers who were able to access a publication anytime, anywhere, would become more engaged with the title.      Read more »

Posted in CMA blog
31stJan 2012

Brands eye a share of booming digital health sector

Marketing magazine last week reported on the brands targeting the burgeoning health data market. Read the comments by Seven's Head of Digital in full here. Read more »

Posted in Industry News
31stJan 2012

Google, Google+ and social search

Posted by: Amanda Davie

Google's announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the SEO and content industry.     Read more »

2Comments
Posted in CMA blog
30thJan 2012

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