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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

UK rollout of 4G will (finally) make mobile publishing a reality

Posted by: Mark Rosselli, CPL    

For four years now, ever since the launch of the iPhone, publishers and brands have been tantalised by the vision of people being able to access their publications digitally, wherever they were, and at whatever time. The hope was that digital publishing would increase the numbers of people subscribing to publications, and that subscribers who were able to access a publication anytime, anywhere, would become more engaged with the title.      Read more »

Posted in CMA blog
31stJan 2012

Brands eye a share of booming digital health sector

Marketing magazine last week reported on the brands targeting the burgeoning health data market. Read the comments by Seven's Head of Digital in full here. Read more »

Posted in Industry News
31stJan 2012

Google, Google+ and social search

Posted by: Amanda Davie

Google's announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the SEO and content industry.     Read more »

2Comments
Posted in CMA blog
30thJan 2012

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