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In Media Week's analysis of the customer publishing industry, based on research from YouGov and Mintel, commissioned by APA, Julia Hutchison discusses the evolution of the discipline from customer publishing to content marketing, including issues of convergence and the benefits of a multi-channel strategy. Read more »
Royal mail's regulator, Ofcom, has published its decision on the future of regulation for postal services. We can confirm that prices for Royal Mail's business contract services will come into effect on the 2nd April 2012. Read more »
Telford based printers Precision Colour Printing has received high praise for the printing of the latest edition of a premium quality tropical living and design magazine. Read more »
Martin MacConnol, CEO of APA member agency Wardour speaks to NMA about how customer publishing- or content marketing, as our sector is now called, truly get the power of content with our journalistic insight and our industries advantage research; which is one of the largest pieces of research in the world of marketing, are best placed to change the world of marketing communications.
"I believe it's only we content marketing agencies, with our journalistic insight, that truly get the power of content" Read his interview in full here >> »
Content agency Spoon has bought 100 percent of the shares in Tidningskompaniet. With the acquisition Spoon, which is owned by Bonnier, will be one of Sweden's biggest communications agencies, with 120 employees and SEK 200 million in turnover. Read more »