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Julia Hutchison tells MediaTel how digital has bolstered the content marketing industry
Latest market intelligence from Mintel, commissioned by the APA, shows that the popularity of digital formats has bolstered the industry and made it one of the most robust marketing disciplines. Read more »
Week in content marketing 10 February 2012
This week sees August Media be shortlisted for the Revolution Awards for ikeafamilylive.com; John Brown launches Dora's Little Cooks Collection; Redactive start new collaboration with BABTAC; what criteria to look at when choosing a content marketing agency; getting the digital content balance right; and why Pinterest is leading the content curation boom. Read more »
Quality content is key to search and social media success
The DMA believes that search engines are now rewarding quality content over search engine optimisation (SEO) in their results. Read more »
Week in content marketing 3 February 2012
This week sees River Group launch a new magazine app for Superdrug, Dare; Axon Publishing's Babychange app makes The Sunday Times' The App List; Seven's Head of Digital talks about making a connection between health and digital; study indicates content marketing could be replacing the corporate blog; and Twitter rolls out brand pages in the UK. Read more »
Marketing magazine sees the value of content marketing
With branded content marketing on the rise, this week's Marketing magazine features a special 10 page Content Marketing feature with essays from August Media, River, and Sunday. APA's Julia Hutchison also shares her predictions for what is in store for the industry. Read more »
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