CMA Digital Breakfast


The Content Marketing Association reveals host of industry experts for 2015 Summit - Conquer ConTech

Speakers from LEGO, Instagram, RBS, Facebook, Google, Enders Analysis and Mediacom  confirmed 

Annual event to take place on December 3  Read more »

Posted in CMA news
6thOct 2015

How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

UK rollout of 4G will (finally) make mobile publishing a reality

Posted by: Mark Rosselli, CPL    

For four years now, ever since the launch of the iPhone, publishers and brands have been tantalised by the vision of people being able to access their publications digitally, wherever they were, and at whatever time. The hope was that digital publishing would increase the numbers of people subscribing to publications, and that subscribers who were able to access a publication anytime, anywhere, would become more engaged with the title.      Read more »

Posted in CMA blog
31stJan 2012

Brands eye a share of booming digital health sector

Marketing magazine last week reported on the brands targeting the burgeoning health data market. Read the comments by Seven's Head of Digital in full here. Read more »

Posted in Industry News
31stJan 2012

Google, Google+ and social search

Posted by: Amanda Davie

Google's announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the SEO and content industry.     Read more »

Posted in CMA blog
30thJan 2012

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