Marketing magazine last week reported on the brands targeting the burgeoning health data market. Read the comments by Seven's Head of Digital in full here. Read more »
Posted by: Amanda Davie
Google's announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the SEO and content industry. Read more »2Comments
Posted by: Mark Bainbridge
So here goes...as the hair goes a shade greyer - which I largely blame on the trauma associated with parenting and another year is notched up on the belt buckle of life...I noticed that the birthday cake now has candles which represent decades rather than years...yep, I am dwelling on age...and in particular the way that age relates to content consumption. Read more »
Axon's Babychange app for NCT has appeared in The App List of the world's best apps, published by The Sunday Times.
Put together by a team of experienced app reviewers and aided by experts in specialist fields such as fashion and culture, The App List covers the best apps from beauty, finance, literature and travel through to productivity and problem solvers. Read more »
If you want to shout a little louder about our industry, why don't forward our short video all about content marketing and its power to engage.
Originally created to promote our 2011 International Content Summit, the video has now been edited so that it directs viewers to contact the APA to learn more about content marketing. Watch the video here >>
So let's go viral! Share it on Twitter, LinkedIn and Facebook. And while we're getting social, why not like our newly re-launched Facebook page. Like it here and stay up to date with APA events, videos, pictures, and cool stuff we like. Read more »