CMA Digital Breakfast


Are we all Screenagers?

Posted by: Mark Bainbridge

So here the hair goes a shade greyer - which I largely blame on the trauma associated with parenting and another year is notched up on the belt buckle of life...I noticed that the birthday cake now has candles which represent decades rather than years...yep, I am dwelling on age...and in particular the way that age relates to content consumption.     Read more »

Posted in CMA blog
30thJan 2012

Axon Publishing app makes Sunday Times list of the world's best

Axon's Babychange app for NCT has appeared in The App List of the world's best apps, published by The Sunday Times.

Put together by a team of experienced app reviewers and aided by experts in specialist fields such as fashion and culture, The App List covers the best apps from beauty, finance, literature and travel through to productivity and problem solvers. Read more »

Posted in Member news
30thJan 2012

Lets go viral - share the APA's video on the power of Content Marketing

If you want to shout a little louder about our industry, why don't forward our short video all about content marketing and its power to engage.

Originally created to promote our 2011 International Content Summit, the video has now been edited so that it directs viewers to contact the APA to learn more about content marketing. Watch the video here >>

So let's go viral! Share it on Twitter, LinkedIn and Facebook. And while we're getting social, why not like our newly re-launched Facebook page. Like it here and stay up to date with APA events, videos, pictures, and cool stuff we like. Read more »

Posted in CMA news
27thJan 2012

Week in content marketing: 27 January 2012

This week sees Redwood unveil a print customer magazine for Virgin Media with AR technology; Seven produces B2B publication; Future strengthen its team; the world discovers social online pinboard Pinterest; and what can other brands learn from Burberry's digital strategy? Read more »

Posted in
27thJan 2012

APA launches new training for 2012

Following on from the sold out success of the training courses we ran in 2011, we are pleased to announce our new line-up of training courses for 2012.

APA training courses have been created specifically for APA members, and are all directly relevant to the industry and job role needs.  View full details about all of the courses »

Posted in Other Events
27thJan 2012

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