Content

The latest Content Marketing research: Jan 2012

This month, we look at how contactless payments are increasing in popularity, how brands on Facebook risk being ‘un-Liked' and the staggering value of unwanted Christmas presents. Read more »

9thJan 2012

A bit colder, but no wiser...

How to get your content to survive 2,000 years...

Posted by: Mark Bainbridge

So we've made it through 2011 (which I will remember for our obsession with cupcakes), Christmas and New Year into...yaaaayyy...2012 - which the gloomy pundits are telling us is going to be a tough one...booo...My new year's resolution is to steer the highway of PMA "Positive Mental Attitude", in which one creatively visualises success and then pursues it down the A roads of mindless optimism.  Read more »

Posted in CMA blog
9thJan 2012

The Seed Enterprise Investment Scheme

A new tax relief scheme which may benefit certain APA members was announced by Chancellor George Osborne at the end of last year. Read more »

Posted in Industry News
9thJan 2012

The good news about bad news

Posted by: Paul Keers, Axon    

It's unusual for the design of a members' magazine to create publishing ripples. But the new issue of the Penn State University alumni magazine,The Penn Stater, does just that. It's a black-on-black cover, with the words "Penn State" fallen from the masthead to the foot of the page - and only the words "Our Darkest Days" are legible in white. (You can see it here.)     Read more »

Posted in CMA blog
9thJan 2012

Content Adds Life (even in a downturn)

It has been well documented that great brands do not necessarily contract spending in an economic downturn and that the brands which seize the opportunity and continue to invest tend to ride through unscathed. As a result of this they create an ever-more powerful brand (one that is turned to in troubled times) and which is valued even more when the economy bounces back.     Read more »

Posted in CMA blog
9thJan 2012

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