Content marketing is coming...

Posted by: Martin MacConnol, Wardour

Three years back, I had one of those ‘same world, different planet' moments. I was in a FTSE 100 HQ, and I asked the head of investor comms what research he had done on his annual report.

"What do you mean, research?" Read Martin's blog in full >> »

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However You Deliver it, Make Sure it's Good

Posted by: Geri Richards, Publicis Blueprint

So Apple has launched its 3rd generation iPad, with the predictable overnight queues and panic buying.  The new kit was unveiled to a global press, yet the ensuing frenzy to get one is no PR-led fake - today's tech savvy consumers want the latest and best of everything.  Despite recent claims that the device is too hot to handle, people's appetite for tablets like the iPad is only increasing.  Plus, they'll want the latest Kindle Fire, the hot new app, and the next, best smartphone. Read more »

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The white noise of modern media

Posted by: Anthony Miles, Bladonmore

Changes in the way in which we communicate and share information have always been driven by advances in technology. From inkwell to printing press, from pamphlets to radio, from radio to moving pictures, from telephone to social media, every advance in technology has led to massive behaviour change. Read more »

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In the end it’s all about good old-fashioned editorial skills!

Posted by: Sean King Seven

"Paid, owned and earned are here to stay." So said Keith Weed who, as the CMO for Unilever (the second largest advertiser on the planet), knows what he is talking about. Read more »

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Serial Thrillers

Posted by: Julia Hutchison, APA

How content marketing agencies are expert at keeping customers hooked, week after week, year after year. Read more »

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