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Five essential Twitter lessons brands can take from London 2012
Posted by Eve Williams:
Had we heard athletes thanking their ‘social media' followers at the Beijing Olympics back in 2008, it's likely we would have seen extra drugs tests to screen for this new winning substance, going by the name of Twitter. Read more »
Posted by: Martin MacConnol, Wardour
"When's the baby due?" To ask this of a non-pregnant woman is one of life's great gaffes. To ask it, as I did some years ago before starting a pitch, is about as bad as it gets. Read more »
1Comments
Posted by: Heather Corker, Future Foundation
The creation of content which entertains more than it explains will become a progressively more liquid and vital asset for brands in the 10s and beyond Read more »
Alex Silcox, Managing Director, John Brown, Hong Kong
Alex is a main board director at John Brown and is currently running John Brown Hong Kong. Before his arrival in Asia he oversaw all group new business, the digital department and the growth of John Brown's business in South Africa. A major part of his role is ensuring that the business operates consistently and with the same ethos and passion in all parts of the world. He spends a large part of his working life developing new business opportunities and pitching - although for the past few months at the helm of our newest office, he has also been found building desks, mending the photocopier, arguing with the bank, popping out for stationery and hanging pictures, in addition to looking after our clients and managing the team. What he doesn't do is exercise much. Read more »
Posted by: Julia Hutchison, CMA
The core concept of the print catalogue hasn't changed much in the past century. Images of a brand's products are run alongside product information, followed by details of how to order and buy. The photography, design and scale of information may have moved on, but the basic principle has remained the same: a customer needs something so they look in a catalogue and choose it. Read more »
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