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April Digital Breakfast: Evolution of SEO for the desktop and mobile world

Search engine optimisation is arguably content marketing’s most important channel. Our next digital breakfast on April 15th will explore this in much more detail. Read more »

Posted in Digital
26thMar 2015

CMA launch exciting new Digital Training Programme

The CMA are launching a fantastic new digital training programme, beginning in May. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.  Read more »

17thMar 2015

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

The future of influence

Posted by: Meabh Quoirin, Future Foundation

Influencer marketing is big news.  But what value should we really be ascribing to the role of influence?  Is there really an ultimate group of influencers?  And if so, how much attention should we be paying to them?

  Read more »

Posted in CMA blog
31stMay 2012

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