CMA Digital Breakfast


Conquer ConTech Summit 2015 next week!! - Have you booked yet?!

Speakers from LEGO Group, Instagram, RBS, Facebook, Google, AOL, Enders Analysis, Marie Claire, Retail Week, IAB, Factory Media, Playbuzz, International Marketing Partners, and Mediacom confirmed. Read more »

17thNov 2015

Second round judging day a huge success!

On Wednesday 4th November the CMA held the second round judging day for the International Content Marketing Awards 2015 at the Century Club Soho. It was a fascinating and inspiring day, with morning and afternoon sessions involving some of the world's leading marketers to decide on the winners for each category. Read more »

Posted in CMA news
5thNov 2015

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

The future of influence

Posted by: Meabh Quoirin, Future Foundation

Influencer marketing is big news.  But what value should we really be ascribing to the role of influence?  Is there really an ultimate group of influencers?  And if so, how much attention should we be paying to them?

  Read more »

Posted in CMA blog
31stMay 2012

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