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Can you be better at Digital Content Marketing? Yes you can! Last chance to Book!

The CMA are launching a fantastic new digital training programme, beginning May 7th. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.  Read more »

Posted in Digital
29thApr 2015

Red Bee join the CMA as Matt Adams of iProspect becomes a Director

The CMA are delighted to announce that entertainment and content marketing agency Red Bee has joined as a member. The announcement comes alongside news that Matt Adams, Managing Director, iProspect UK, joins the management team as a Director of The CMA. Read more »

Posted in CMA news
29thApr 2015

2 Weeks to go! May 13th Digital Breakfast: Real-time Content Marketing - Book Now!

In this session we will look at how digital content providers are making real-time media work effectively, and what organisations are doing to make real-time a powerful part of their content strategy. Read more »

22ndApr 2015

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

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