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CMA Video Engagement Report - Who has downloaded it?

Our recent Industry report on Video Content for Engagement has now been downloaded over 450 times in the last 4 weeks! We thought we would share with you some data on who this is. Read more »

Posted in CMA news
12thMay 2016

CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Read more »

Posted in
5thMay 2016

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

The future of influence

Posted by: Meabh Quoirin, Future Foundation

Influencer marketing is big news.  But what value should we really be ascribing to the role of influence?  Is there really an ultimate group of influencers?  And if so, how much attention should we be paying to them?

  Read more »

Posted in CMA blog
31stMay 2012

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