Content

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

The future of influence

Posted by: Meabh Quoirin, Future Foundation

Influencer marketing is big news.  But what value should we really be ascribing to the role of influence?  Is there really an ultimate group of influencers?  And if so, how much attention should we be paying to them?

  Read more »

Posted in CMA blog
31stMay 2012

Read the latest study from CuCo Communications

CuCo Communications was asked by Fairway Foodservice Group to help grow their business by getting their messages out to 25,000 independent catering business customers of Fairway's 22 wholesale members. Read more »

Posted in Member news
31stMay 2012

August Media wins the Institute of Certified Bookkeepers website redesign

August Media will be working with the Institute of Certified Bookkeepers (ICB) on the redesign of their website, bookkeepers.org.uk.

ICB is a non-profit membership organisation and awarding body that has established a qualification structure for bookkeepers and supports them in the work they do after they have qualified.   

  Read more »

Posted in Member news
29thMay 2012

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