Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
Posted by: Geri Richards, Publicis Blueprint
Language, naturally, is important to anyone in the communications business. It's a particular obsession for content specialists like ourselves. The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »
Posted by: Mark Bainbridge
Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients. I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »
Posted by: Meabh Quoirin, Future Foundation
Influencer marketing is big news. But what value should we really be ascribing to the role of influence? Is there really an ultimate group of influencers? And if so, how much attention should we be paying to them?