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Host and Judges announced for The International Content Marketing Awards!

We are excited to announce that our host and some of the judges for the second round have been confirmed for the International Content Marketing Awards 2015. Read more »

Posted in CMA news
29thJul 2015

You've got to be in to win

The CMA’s International Content Marketing Awards are the only ones dedicated solely to content marketing. Entry time is here, and the judges are sharpening their pencils. CMA Consultant Editor Dominic Mills talks to some of this year’s jury to find out what’re looking for.  Read more »

Posted in CMA news
27thJul 2015

It's Only Words...

Posted by: Geri Richards, Publicis Blueprint

Language, naturally, is important to anyone in the communications business.  It's a particular obsession for content specialists like ourselves.  The combined craft of words, images, layout, tone, typography and punctuation all contribute to the customer experience, enhancing the meaning, usefulness, enjoyment, engagement and therefore the effectiveness of the content. Read more »

Posted in CMA blog
31stMay 2012

Can the 'R' word drive business success

Posted by: Mark Bainbridge

Thought I might cast the net a bit wider than just content this month to take a bit of look at whether we have the right thinking in place to get, keep, grow our business clients.  I sense its particularly relevant as general consensus is that right now, in real life, for all our optimism it's a pretty claggy market out there, there could be a social bubble waiting to burst and new business is probably a bit sparse... Read more »

Posted in CMA blog
31stMay 2012

The future of influence

Posted by: Meabh Quoirin, Future Foundation

Influencer marketing is big news.  But what value should we really be ascribing to the role of influence?  Is there really an ultimate group of influencers?  And if so, how much attention should we be paying to them?

  Read more »

Posted in CMA blog
31stMay 2012

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