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April Digital Breakfast: Evolution of SEO for the desktop and mobile world

Search engine optimisation is arguably content marketing’s most important channel. Our next digital breakfast on April 15th will explore this in much more detail. Read more »

Posted in Digital
26thMar 2015

CMA launch exciting new Digital Training Programme

The CMA are launching a fantastic new digital training programme, beginning in May. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.  Read more »

17thMar 2015

The spare shirt in the office

Posted by: David Ladds, Bladonmore

My inner playboy liked to think that this afforded me the freedom to stay out all night and sleep somewhere other than my own bed. By donning a fresh shirt in the morning, I could breeze through the next day without anyone noticing my misdeeds.     Read more »

Posted in CMA blog
29thOct 2012

Magazines set to thrive amid the digital publishing revolution

Posted by: Mark Rosselli, CPL

I'm going to stick my neck out and predict that magazines are going to emerge as one of the clear victors of the digital publishing revolution. This may seem odd, as the archetypal magazine is made of squashed trees, but bear with me... Read more »

Posted in CMA blog
29thOct 2012

21 signs that your organisation doesn’t really get content marketing

Posted by: Dan Fielder, Sticky Content

Some classic warning symptoms, based on personal experience...

1.       Despite already being long overdue, the only bits of the new website that are ready are the Mission Statement and the biographies of the Board of Directors - complete with expensive mugshots. Read more »

Posted in CMA blog
29thOct 2012

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