Content

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

The spare shirt in the office

Posted by: David Ladds, Bladonmore

My inner playboy liked to think that this afforded me the freedom to stay out all night and sleep somewhere other than my own bed. By donning a fresh shirt in the morning, I could breeze through the next day without anyone noticing my misdeeds.     Read more »

Posted in CMA blog
29thOct 2012

Magazines set to thrive amid the digital publishing revolution

Posted by: Mark Rosselli, CPL

I'm going to stick my neck out and predict that magazines are going to emerge as one of the clear victors of the digital publishing revolution. This may seem odd, as the archetypal magazine is made of squashed trees, but bear with me... Read more »

Posted in CMA blog
29thOct 2012

21 signs that your organisation doesn’t really get content marketing

Posted by: Dan Fielder, Sticky Content

Some classic warning symptoms, based on personal experience...

1.       Despite already being long overdue, the only bits of the new website that are ready are the Mission Statement and the biographies of the Board of Directors - complete with expensive mugshots. Read more »

Posted in CMA blog
29thOct 2012

And it's goodbye from me...

Posted by: Julia Hutchison, CMA

Julia Hutchison bids farewell as she sails into the content sunset

November will be a sad month for me. Despite the International Content Marketing Summit promising to be one of the best events of the marketing year, despite the International Content Marketing Awards seeing a huge increase of entrants, and despite the confidence levels of the content marketing industry being at an all-time high, it will remain sad as it marks the end of my time with the CMA. Read more »

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Posted in CMA blog
29thOct 2012

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