Categories

Archives




CMA Digital Breakfast


Content

Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Together we’re stronger

Posted by: Robin Bonn, Seven

Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?

As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »

Posted in CMA blog
28thSep 2012

New CMA Retail Research

CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.

The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »

28thSep 2012

John Brown teaches children about electricity

Every year, children are seriously injured or killed by not playing safely near electricity distribution equipment or by not using electrical equipment safely in the home.

To help rectify this, John Brown worked closely with their client Western Power Distribution, to develop the new website, which gives teachers the resources and information required to teach children about electricity. Read more »

Posted in Member news
28thSep 2012

« Previous
1 2 3 4 5 6 7 8 9 10
Next »