The CMA are launching a fantastic new digital training programme, beginning May 7th. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing. Read more »
The CMA are delighted to announce that entertainment and content marketing agency Red Bee has joined as a member. The announcement comes alongside news that Matt Adams, Managing Director, iProspect UK, joins the management team as a Director of The CMA. Read more »
This session will look at how digital content providers are making real-time media work effectively, and what organisations are doing to make real-time a powerful part of their content strategy. Read more »
Posted by: Robin Bonn, Seven
Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?
As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »
CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.
The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »