The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »
Posted by: Robin Bonn, Seven
Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?
As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »
CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.
The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »
Every year, children are seriously injured or killed by not playing safely near electricity distribution equipment or by not using electrical equipment safely in the home.
To help rectify this, John Brown worked closely with their client Western Power Distribution, to develop the new website, which gives teachers the resources and information required to teach children about electricity. Read more »
This week sees CMA team up with live event broadcasting platform Wavecast® Pro, Edgar Magazine goes handbag-sized, CMA welcomes Switch to the family, Waitrose to launch food only online video channel, how people use tablets, and 4G and the future of mobile marketing. Read more »