The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members. Read more »
For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Read more »
Happy New Year from The CMA – and what a better way to start the New Year than to attend one of our fantastic monthly digital breakfasts! Read more »
Posted by: Robin Bonn, Seven
Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?
As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »
CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.
The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »