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CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Read more »

Posted in
5thMay 2016

VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Together we’re stronger

Posted by: Robin Bonn, Seven

Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?

As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »

Posted in CMA blog
28thSep 2012

New CMA Retail Research

CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.

The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »

28thSep 2012

John Brown teaches children about electricity

Every year, children are seriously injured or killed by not playing safely near electricity distribution equipment or by not using electrical equipment safely in the home.

To help rectify this, John Brown worked closely with their client Western Power Distribution, to develop the new website, which gives teachers the resources and information required to teach children about electricity. Read more »

Posted in Member news
28thSep 2012

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