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Posted by: Robin Bonn, Seven
Should content marketing agencies be working together to bring new clients into our space and help all of us hit our new-business targets?
As a content veteran of all of a week and a bit, it's a joy to know that with all this flux in the marketing landscape and wider world, content agencies are surely going to be one of the winners. As clients seek more efficient and engaging ways of spending their marketing budgets, here we all are to help them. Read more »
CMA has conducted new research with Panalbase to understand the relationship between consumers and content marketing produced on behalf of retailers and supermarkets.
The research, which took place in Sept 2012, conducted 1826 interviews with UK adults aged 18+. Over 60% of respondents (61%) said that they were readers of magazines published by retail brands or supermarkets, demonstrating that the media has a large footprint and reaches the majority of consumers in the UK. Download key findings from the research »
John Brown teaches children about electricity
Every year, children are seriously injured or killed by not playing safely near electricity distribution equipment or by not using electrical equipment safely in the home.
To help rectify this, John Brown worked closely with their client Western Power Distribution, to develop the new website, which gives teachers the resources and information required to teach children about electricity. Read more »
Week in content marketing: 28 September
This week sees CMA team up with live event broadcasting platform Wavecast® Pro, Edgar Magazine goes handbag-sized, CMA welcomes Switch to the family, Waitrose to launch food only online video channel, how people use tablets, and 4G and the future of mobile marketing. Read more »
Summit update: Speaker clips from 2012
It's now only two months until the International Content Marketing Summit, so to whet your appetite we have put several video clips from last years summit up on our YouTube channel.
You can watch Mark Challinor, Director of Mobile Telegraph Media Group talking about laying value on their digital and print consumers, Carla Buzasi, Editor-inChief, Huffington Post discusses the impact Twitter has on her newsroom and Myf Ryan, General Manager of Marketing, Westfield UK talks about how they created a voice and a story that their potential new audience wanted to be a part of and share. Read more »
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