Content

CMA Summit 2013: Coca Cola's Jonathan Mildenhall - strategy need to be 'liquid and linked'

No organisation in the world has a content strategy completely figured out, admitted Coca Cola's SVP, Integrated Marketing Content and Design Excellence, in his keynote speech at the CMA Summit yesterday. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: High heeled revolutionaries

The fundamental way in which we consume fashion content is changing, reckons Carrie Tyler, Head of Editorial, Neverunderdressed.com. Read more »

Posted in CMA news
27thNov 2013

Marketing Week - Summit: Mixcloud: 'Brands still aren't using music in a content marketing fashion'

Content Marketing Association Summit 2013: Brands are still not harnessing the content marketing opportunities offered by music and instead are opting to create “bland” pieces of marketing..

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Posted in Media Coverage
27thNov 2013

Marketing Week - Summit: The Economist, 'Brands do not need to become publishers'

Content Marketing Association Summit 2013: Brands do not need to become publishers, a common piece of advice given to marketers, but instead they need to get better at creating strategic content plans, according to Nick Blunden, The Economist’s senior vice president and global head of digital and content strategy.

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Posted in Media Coverage
27thNov 2013

Marketing Week - Summit: Think if your Facebook content strategy like the TV series Friends

Content Marketing Association Summit 2013: Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.

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Posted in Media Coverage
27thNov 2013

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